Vice President, Growth Marketing

Spring Health is a global mental health company on a mission to eliminate every barrier to mental health. Reporting to the President/Co-Founder, the Vice President of Growth Marketing will build and lead a team that contributes significantly to pipeline creation, deal acceleration, and revenue growth. This is a full time position based in our headquarters in New York City, with a minimum of 2 days in-office.

Responsibilities

Own the demand generation function, including strategy and execution of high-performing, ROI-positive campaigns for commercial and enterprise sales teams; Build, lead, and manage a multifaceted demand generation team of experts that understands and can deliver true 1:1 ABM for largest enterprise segments, high-volume inbound for smaller commercial segments, and everything in between; Partner with enterprise sales, commercial sales, and BDR team to ensure demand plans meet or exceed expectations and that teams are enabled to participate in and follow-up on demand initiatives; Manage development and execution of marketing campaigns to drive leads and funnel conversion rates, optimize campaigns to maximize leads, pipeline and revenue; Own the calendar, execution, and performance of demand priorities, campaigns, and programs, and consistently communicate initiatives, progress, and results to broader marketing team, sales teams, and company leadership; Track and communicate demand generation team goals and KPIs, and individual program and channel performance, ensuring learnings are leveraged to inform strategy moving forward

Requirements

8+ years of experience building and leading demand generation team(s) in healthcare and/or technology; Minimum of 5 years of SaaS and/or high-growth experience; Leveraged a multitude of channels and offers to contribute meaningful amounts of pipeline and revenue; Understand that demand generation is equal parts art & science with creative examples; Strong convictions for demand planning methodology with demonstrated results; Deep understanding of how to build and plan for a double funnel model supporting both ABM and volume-based/demand waterfall demand gen; Lead by example, ready to dive into execution but able to navigate high-level strategy; Analytical and optimization mindset, ready to coach a team; Proven ability to collaborate with all levels of management as a tactical and strategic partner, coach, and advisor; Humble, hungry, honest; Entrepreneurial and growth-minded; Navigate ambiguity and drive clarity; Use AI tools thoughtfully, apply human judgment to AI outputs, keep building AI fluency

Nice to have

Understanding of healthcare and employee healthcare benefits

Benefits

Health, Dental, Vision benefits start on first day; Access to One Medical accounts; HSA and FSA plans available with Spring contributing up to $1K for HSAs depending on plan; Employer sponsored 401(k) match of up to 2% for retirement planning; Yearly allotment of no cost visits to Spring Health network of therapists, coaches, and medication management providers for you and dependents; Competitive paid time off policies including vacation, sick leave and company holidays; Parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents at 6 months tenure; Access to Noom; Access to fertility care support through Carrot plus $4,000 reimbursement for related fertility expenses; Access to Wellhub; Access to BrightHorizons providing sponsored child care, back-up care, and elder care; Up to $1,000 Professional Development Reimbursement a year; $200 per year donation matching