VP, Brand Media Strategy

The VP, Brand Strategy, leads the evolution of Genesis brand communications by modernizing traditional brand strategy for today's digital media ecosystem. This role elevates brand planning into a platform-led, signal driven discipline built for a digital first world.

Responsibilities

Lead integrated brand communications across TV, CTV, digital video, social, audio, outdoor, and emerging platforms, grounded in how audience signals and platform capabilities shape effectiveness; Build strategic frameworks that connect consumer insight, cultural intelligence, audience data, media investment, and measurement into a unified demand creation system; Ensure brand strategy incorporates platform signals and data from across the modern marketing infrastructure; Craft strategic narratives that articulate how communications drive brand growth, consideration, and demand, aligning stakeholders and guiding integrated execution; Define, evolve, and be accountable for brand and signal based KPIs in partnership with analytics and performance teams; Drive cross disciplinary collaboration across media, creative, strategy, and client teams to deliver integrated, consumer first plans; Partner with creative agencies to shape innovative, culturally relevant, measurement ready ideas that elevate the Genesis brand; Champion progressive planning approaches, continuous experimentation, platform innovation and evolving data capabilities; Align brand and performance strategies with performance marketing and analytics counterparts, ensuring shared audience frameworks, signal architecture, and optimization roadmaps; Ensure brand strategy is built around how modern platforms operate, including identity, targeting and measurement frameworks; Serve as a senior strategic advisor to Genesis Marketing, shaping how media investment drives brand and business impact; Maintain a strong perspective on media innovation, platform evolution, and modern measurement trends; Lead and develop a high performing strategy team, fostering curiosity, collaboration, and analytical rigor; Set a high standard for integration, innovation, and data informed decision-making

Requirements

Proven ability to lead integrated brand media strategy at a national or global scale; Strong experience partnering with creative agencies to develop innovative, integrated ideas; Demonstrated ability to translate audience signals, platform data, and analytics into brand strategy and investment decisions; Deep understanding of the modern digital media ecosystem and how identity and audience systems drive brand growth; Excellent written and verbal communication skills; Strong leadership, organizational, and relationship building capabilities; Experience collaborating with performance and analytics teams to connect brand strategy to measurable outcomes; Fluency in digital platforms, audience targeting frameworks, and signal driven marketing; 10+ years in media or integrated strategy focused on platform led planning, audience intelligence, and analytics driven brand growth, not legacy brand strategy approaches; Experience across TV, CTV, social, and integrated partnerships; broad ecosystem fluency required; 5+ years managing and developing teams

Benefits

Generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage; 401(k) matching; Up to 14 holidays per year; A Do Good Day; Unlimited PTO; Employee social and wellness events; DEI Council; Auto purchase rebate program; Monthly wellness allowance; In-office amenities such as fresh kombucha and an in-house barista