Wavemaker: Media Director- Egypt

The Media Director is responsible for developing, implementing, and managing media strategies and campaigns that effectively reach target audiences and achieve marketing objectives. This role involves analyzing market data, selecting appropriate media channels, negotiating with media vendors, and monitoring campaign performance to ensure optimal results.

Responsibilities

Lead a full integrated business unit, managing the team and the client on the unit; Leadership of client communication with the support of client partners across the accounts; Set an annual performance strategy and goals that drive client’s business performance; Lead both Offline & Online strategy, disciplines and thought leadership across performance, eCommerce, innovation and data; Oversee analytical offline thinking and approach; Oversee digital implementation across search and social, whilst having a view on their display and programmatic offering; Bridge media and technology solutions to provide full servicing and advisory to clients; Lead data consultancy and implementation across all clients; Development of direct report to become self-sufficient in delivery of campaign implementation and optimizations; Lead on the budget forecasting and delivery across all media, with focus on meeting client KPIs and performance targets; Collaborative lead on the monitoring and review of resourcing required within all areas of media activation – including resource hiring when applicable; Collaboratively pull together wider business teams across analytics, adops and insights to deliver on day-to-day campaign delivery; Collaborative lead (with partner) on client reviews of all activation – BAU, campaign specific and channel planning; Collaborative secondary lead (with other Directors) on the management of day-to-day relationships; Learn and then lead the usage of planning frameworks as part of our rigorous campaign planning process; Lead and collaborative remit on non-client specific activation management workstreams and projects – as assigned by senior leadership; Develop a full training program to upskill all offline & Digital media specialists into integrated experts; Able to pass learnings to the team, put in place development plans to the team members with KPI & evaluations; Aiding in organic and growth of the accounts within the unit

Requirements

Be Extraordinary by Leading Collectively to Inspire transformational Creativity; Create an Open environment by Balancing People and Client Experiences by Cultivating Trust; Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise; 10 years + experience in integrated media, ideally from an agency side background (client side or a mix will also be considered); Good understanding of Offline, Digital & e-Commerce; Strong understanding of customer data platforms and advance analytics solutions; Experience managing search, social and/or display from both a technical and strategic POV; Experience in audience led planning; People management experience of managing a team; Adaptable, versatile, and the ability to keep up to date with consumer and marketing trends and advancements in technology.

Benefits

Access to global WPP Media & WPP networks; Employee resource groups; Frequent in-office events; Competitive medical; Group retirement plans; Vision and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days