Communications Manager - Brand & Culture

The Communications Manager is responsible for editorial brand communication of Red Bull India’s brand, product and culture-based programs and artists through all media that matter in the country with focus on earned social with strong brand and can attribution. They build and keep close relationships with local media representatives and opinion leaders in the fields of brand, lifestyle and culture. They help identify, develop and work with a network of external communication consultants/specialists/PR Stringers relevant to big projects/activations across priority playgrounds in culture and brand. They help plan strategically the communication approach for projects, athletes/artists, and media initiatives with focus on quality storytelling/content creation and resulting in editorial outcome in earned media reaching the relevant and targeted audience and consumers. Editorial media/earned social partnerships with playground-specific outlets is an important aspect of the role. They identify new platforms and opportunities for earned media outcomes in line with evolving media trends with a special focus on earned social. They distribute content of own productions and syndicate international content to relevant media outlets and support the Red Bull Media House with information sharing.

ESTABLISH

They establish a media network (personal relationships) in all relevant fields – specifically brand, culture, mainstream, entertainment and lifestyle media to support the national communication targets and business plan goals. This also involves identifying developing and working with a network of external communication consultants/specialists/PR Stringers relevant to big projects/activations across priority playgrounds in brand and culture – Music, Dance, Brand/edition campaigns and consumer activations.

PLAN

Supporting the Head of Communications in the development of a target-oriented, well balanced communication plan that serves the local business needs best. They help plan end-to end communication activations for brand/culture events, artist content projects and more. They help develop customized communications plans in alignment with various marketing departments. The role also involves help in planning the appropriate media budgets and ensuring minimal deviations for the same.

PRODUCE

Following the plans they closely work with the RBMN team to produce locally and also internationally relevant top-quality still images and media products as per outlet requirements.

EXPAND

Help develop and enable a network of area/playground specialists who work with core and mainstream outlets to create qualitative comms outputs with focus on earned social and engaging AB1 audience Focus on in-depth feature/trend stories and quality content that highlight Red Bull’s involvement in various brand and culture scenes where the brand message is articulated clearly.

PLAYGROUNDS

Help develop playground-specific communications plans that address Music and Dance specifically at an overall high-priority level, and across product, edition and brand led campaigns at an always-on level. Playground plans will involve working cross functionally across internal departments and with external area specialists to activate. Plans will include the depth of the Red Bull marketing calendar including owned events, athletes, content and third-party activations.

DISTRIBUTE

They distribute customized local content nationally to the appropriate and relevant media outlets in print, web, TV and their respective social media channels. They drive the usage of the Red Bull Content Pool as a source for high quality media productions.

CONTRIBUTE

They act as a content developer and collector for the Red Bull Media House, feeding requested information plus finalised editorially valuable productions (moving images, audio, stills) into the global Red Bull Content Pool in time, according to its technical specifications and keeps all relevant materials updated (Red Bull Content Pool and MediaNet) also delivering the requested documentation.

MONITOR

They monitor the quality and quantity of the generated results to fine-tune future approaches.

Requirements

Studies in journalism, marketing and/or media.; 6-8 years of relevant experience in editorial communication/PR, with a specific focus on Brand & Culture.; Strong PR skills including strong writing / story telling skills and editorial insights.; Passion, Knowledge and Experience in Priority Playgrounds of Music and Dance Strong energy drink industry insights, media insights, understanding evolving media trends and identifying relevant story angles and content hooks.; Strong relations with Media That Matter (traditional, new media, podcasts and earned social platforms) across priority playgrounds; End to end project management for all projects along with coordinating with team members and third parties for end-to-end execution.; Understanding of distribution (earned social, print, broadcast/TV, web, podcasts, new media).; Commitment, enthusiasm and go getter attitude; Profound production knowledge (photography, text, moving images).