Director, Beyond Insights

Real Chemistry is looking for a Director, Beyond Insights to help lead our analytics program for our media and omnichannel clients, defining reporting frameworks that capture media performance and key business outcomes and driving optimization efforts. You will be responsible for developing the tracking infrastructure and creating data-informed narratives that connect media investment to real-world business opportunities and challenges.

Responsibilities

Drive Real Chemistry’s Beyond Insights reporting and analytics program across our media and omnichannel client portfolio; Own the media measurement and reporting framework — defining KPIs, dashboards, and performance narratives that show how media programs are performing and where to optimize; Serve as the liaison to the VP, Beyond Insights, and collaborate closely with the media, data engineering, and strategy teams and cross-office peers to enhance Real Chemistry’s data initiatives, analytics programs, and practices; Lead cross-functional projects using data modeling and analysis techniques to uncover insights that guide media strategy and investment decisions; Examine, interpret, and communicate the results and business impact of media and analytical initiatives to key internal stakeholders and client teams; Support omnichannel initiatives and coordinate with marketing technology on methodology and execution of customer campaigns; Develop and own analysis approaches for engagement activities, targeting analysis, media reporting, and ad hoc requests with a focus on omnichannel; Develop models and synthesize recommendations on the best path forward for specific products; Oversee projects and provide guidance to project teams on research and client-related issues; Own and direct all aspects of client development and direction, ensuring client satisfaction with project deliverables; Manage direct reports and mentor staff outside of direct report responsibility; Provide subject matter expertise to internal and external customers

Requirements

Minimum of 10 years of analytics and reporting experience, with a background in pharmaceutical media and digital marketing; Hands-on experience measuring and reporting on paid media programs across HCP and consumer audiences, including omnichannel campaign performance; Expertise with Tableau or PowerBI and programming languages like SQL; Familiarity with syndicated data sources (e.g., IQVIA, claims data, etc.); Understanding of and experience using analytical concepts and statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations; Excellent communication, interpersonal, and management skills; Working knowledge of data mining principles: predictive analytics, mapping, collecting data from multiple data systems on premises and cloud-based data sources; Strong problem-solving, quantitative, and analytical abilities; Demonstrated ability to prioritize and manage workload and meet project deadlines; Must enjoy working in a demanding environment as a key member of a dynamic, team-based organization

Nice to have

Combination of client and agency experience preferred; Creative; Customer first; A leader; A culture carrier

Benefits

Comprehensive benefit program and perks tailored to region; Free snacks; Generous holiday and paid time off; Options for private medical, dental, and vision plans; Support in saving for the future; Mental wellness coaching and support; Access to more than 13,000 online classes with LinkedIn Learning