Director of Product - New York City

Small Door is membership-based veterinary care designed with human standards that is better for pets, pet parents, and veterinarians alike. Through our membership model, we deliver exceptional care, 24/7 telemedicine, transparent pricing, and modern hospitality in thoughtfully designed, stress-free spaces. This role will play an important part in shaping the next chapter of our combined organization and advancing our shared mission to transform veterinary care. The Director of Product reports directly to the VP of Data and Technology and owns the product function end to end. This role can be based in New York City or Montreal.

Responsibilities

Own the consumer product portfolio end to end — website, mobile app, booking, membership management, practice extension, telehealth, pharmacy/refill — from discovery and specs through QA, rollout, and post-launch measurement; Lead product workstreams for the integration of our newly combined practice groups: systems and product reconciliation, integration roadmap, and day-to-day coordination with the incoming product and ops teams; Own the what and the why for the product, partnering with technology leadership — who own the how — to co-own the when, and collaborate with them to establish engineering prioritization frameworks; Drive monetization and conversion: design, ship, and analyze pricing, packaging, and funnel experiments; own upgrade paths from pay-as-you-go to membership; Own the marketing website: ship pages and changes directly (AI-assisted React stack), run new-practice landing pages and lead capture, and partner with marketing on SEO and web performance; Build staff-facing product with ops, medical, and member-experience leadership: internal PMS tooling, AI-assisted workflow automation, intake and auditing systems — including judgment calls on medically sensitive automation; Be your own analyst: SQL against production data, FullStory funnels, experiment statistics; co-run the data-intake and BI prioritization process with the data team; Partner with the technology team to co-own vendor relationships (PMS, AI scribe, voice AI), covering evaluations and contract renewals; Run the product operating cadence: roadmap reviews, launch comms and ops memos, practice-facing office hours, and the cross-functional strategy forum; Work as a partner to the engineering team throughout the SDLC, from ideation through delivery and support

Requirements

Senior, hands-on 'builder PM' who ships working prototypes (and some production web code) with AI tools for user acceptance purposes, does their own QA, and runs their own analysis rather than routing everything through engineering and data; Treats technology as a peer function, not a resource pool: owns the product and its functional direction, does not own engineering's time; Track record of working shoulder to shoulder with engineering leadership as equals with separate perspectives and a shared goal; AI-native by default: uses AI coding and analysis tools daily; Strong writer: POV memos, one-pagers with quantified impact models, exec-ready shareouts; Comfortable operating inside a clinical business: can negotiate workflows with doctors, nurses, and practice managers, and knows when automation needs a human in the loop; Fluent in experimentation: can design an A/B/n test, catch a randomization bug, and make a ship/revert call from the data

Nice to have

multi-site consumer services or healthcare background; M&A and integration exposure; familiarity with our stack (Braze, FullStory, LaunchDarkly, Vetspire)

Benefits

Equity ownership; Health, dental + vision insurance; Upward mobility and growth opportunities; Generous paid-time off, parental leave, and company wide holidays; Growth opportunities; An opportunity to make a real impact on the people around you; A collaborative group of people who live our core values and have your back