Manager, Product Design, Growth (Upper Funnel)

At Mural, the Design and Research team shapes experiences that help people collaborate, ideate, and solve problems visually. This Lead Product Designer role focuses on Growth, owning end-to-end growth journeys including discovery, activation, pricing surfaces, onboarding paths, upgrade flows, lifecycle touchpoints, and in-product nudges. The role is a hands-on management position, with the majority of time expected in design work. Compensation will be determined by factors such as location, level, job-related knowledge, skills, and experience.

Responsibilities

Define high-quality, user-centered discovery, activation, and monetization experiences across upgrade flows, pricing surfaces, and lifecycle touchpoints; Work from concept to production, delivering UX, visual design, and vibe coded prototypes; Use behavioral data as a primary design input; Design and lead experiments across acquisition, activation, and expansion funnels; Establish reusable growth patterns in Mural's design system; Partner with engineers on accurate implementation of flows and components; Directly manage one to three designers on the growth surface, including 1:1s, goals, performance feedback, and career growth; Mentor designers on growth-adjacent surfaces; Reframe problems at the funnel level and lead workshops on pricing, packaging, onboarding, and upgrade opportunities; Collaborate with product, research, and data science to define success metrics and interpret outcomes; Advocate for user trust as a growth asset

Requirements

8+ years of product design experience, ideally in SaaS, productivity tools, collaboration software, or product-led growth environments; 2+ years of managing other designers; A track record of leading growth, monetization, or conversion-focused design work; Deep fluency in funnel thinking across acquisition, activation, retention, and expansion; Strong data instincts for reading behavioral data and interpreting experiment results; Exceptional craft in visual clarity, spacing, motion, and interaction polish; Systems thinking about how decisions cascade across surfaces, journeys, and user relationships; Experience mentoring or leading other designers, even informally; Strong communication skills for cross-functional partners; Comfort operating where patterns don't yet exist and playbooks need to be written

Nice to have

Experience with pricing architecture, packaging strategy, or monetization model design; Deep experience mapping and designing activation journeys; Hands-on experience using AI-assisted tools and vibe coding to prototype growth flows; Background in organic acquisition or activation funnels at scale; Familiarity with AI-assisted experiences or contextual intelligence in growth flows; Experience working with data science teams on experimentation frameworks or causal inference; History of shaping 0-1 growth systems or redesigning broken acquisition or retention loops