Account Manager, Social

As a Paid Social Account Manager, you will play an integral role in the day-to-day running of busy client accounts, ensuring flawless paid social campaigns. You will develop comprehensive media plans, oversee campaign execution, and drive performance optimization across key social channels. Working closely with the Account Director, you will support and mentor team members, contribute to advanced features and strategies, and act as a key point of contact for clients and partners, contributing insightful data analysis and recommendations within the WPP Open ecosystem.

Responsibilities

Develop comprehensive paid social media plans (+ supporting material) aligned with client objectives and KPIs, clearly articulating the rationale for proposed tactics; Responsible for end-to-end setup of paid social campaigns, utilizing advanced features (e.g., bid rules, 3rd party tools) to achieve results; Oversee and ensure regular Quality Assurance (QA) checks, monitoring campaign performance, pacing, troubleshooting, and optimizing to improve performance; Produce detailed and accurate weekly/monthly campaign performance reports and insightful commentary, including end-of-campaign reporting and quarterly/annual reviews; Identify trends and recommend on-platform actions to capitalize/mitigate these trends; Act as a key social point-of-contact for clients, ensuring confidence in the team's output and supporting client calls/presentations; Demonstrate a deep understanding of media/technology developments, identifying opportunities to test and innovate in paid social, and building relationships with key media partners (Meta, TikTok, Pinterest etc.); Work with your line-manager to effectively manage and prioritize workloads for team members; Mentor and support team members, leading by example and assisting with their training and development; Contribute to the recruitment process, attending interviews and acting as a team ambassador; Identify opportunities to test and innovate in paid social; work with line-manager to develop and implement testing/learning agendas; Ensure accurate and timely fulfilment of mandatory agency finance processes, working with team members to ensure compliance and minimize queries; Collaborate closely with planning teams and other channel specialists to ensure paid social activity complements the wider marketing mix

Requirements

Proven experience working in a digital marketing or agency-based role, with a strong track record of working with clients or external stakeholders; Extensive experience setting up and optimising paid social campaigns across key social platforms (e.g., Meta, TikTok, Pinterest); Experience planning large-scale paid social campaigns across brand and direct-response objectives; Experience compiling detailed and insightful end-of-campaign reports and presentations; knowledge of structuring regular client review presentations; Strong relationship-building skills; comfortable presenting to clients and leading calls; Some experience line managing individuals and/or helping to train others across paid social; Collaborative, friendly, and with a can-do attitude

Nice to have

Training certifications (e.g., Meta Blueprint) a plus

Benefits

Competitive medical, group retirement plans, vision, and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Employee resource groups; Frequent in-office events