Adoption Manager

The Adoption Manager owns the strategy that turns product usage into measurable customer value. Accountable for adoption impact across the full customer lifecycle, this role drives increased product utilization, stronger perceived value, and tangible contribution to churn reduction and account expansion. This is a high-impact role combining rigorous project management with strong people leadership: end-to-end ownership of adoption initiatives, from design through delivery, alongside the development of a results-driven team.

Responsibilities

Define and execute customer adoption strategy across the full lifecycle; design scalable, multichannel adoption journeys centered on customer experience; lead and orchestrate complex adoption programs with full accountability; align and mobilize cross-functional teams without direct authority; translate strategic goals into concrete operational plans; champion lateral thinking and innovation; leverage usage data, customer feedback, and qualitative insights to optimize adoption paths; build, develop, and empower the adoption team

Requirements

5–8 years minimum in a comparable role within B2B markets, preferably in services or high-tech products; proven ability to drive measurable outcomes across complex, multi-stakeholder environments; proven ability to manage complex end-to-end initiatives with clear roadmaps, sharp priorities, and consistent delivery; experience leading, motivating, and growing teams; ability to dive deep into usage data, behavioral patterns, and customer feedback; ability to deliver results through teams and stakeholders without direct reporting lines; confident decision-making and direction-setting even with incomplete information; clarity, authority, and ability to align across all levels; genuine drive for innovation, experimentation, and creative problem-solving; talent for cutting through complexity and designing clear, effective, scalable adoption journeys; growth mindset; entrepreneurship; innovation; inclusion

Benefits

Wellbeing Digital Wallet from €3,850 per year; hybrid work model with autonomy over office attendance; Light Friday no work on Friday afternoons; tailored learning paths and development opportunities; inclusive workplace built on trust and collaboration; work creating value for people, businesses, and communities through digital technology