AEO & GEO Specialist

We are looking for an AEO and GEO Specialist to own how our D2C ecommerce clients show up across AI answer engines and generative search, including Google AI Overviews, ChatGPT, Perplexity, Gemini, and other LLM powered surfaces. This is a new age organic role focused on making brands the cited answer, not just a blue link. You will pair strong SEO fundamentals with an experimental, fast learning approach to a field that is evolving every month.

Responsibilities

Own AEO and GEO strategy for client brands, with the goal of earning citations, mentions, and visibility across AI Overviews, ChatGPT, Perplexity, Gemini, and other answer and generative engines; Audit how brands and their competitors currently appear across AI answer engines, and build a roadmap to improve share of voice and citation frequency; Track the fast changing AI search landscape and translate new developments into clear client action; Structure content to be easily parsed and cited by LLMs, including answer first formatting, clear question and answer structures, and concise, extractable claims; Implement structured data and schema, such as FAQ, HowTo, Product, and Organisation, and strengthen entity signals across the web to build topical authority; Work with the content team on briefs that target real user questions and the prompts people ask AI tools; Manage technical enablers such as llms.txt, crawlability for AI bots, and clean, machine readable content; Set up and run AEO and GEO tracking using tools such as Profound, Peec AI, Otterly, or seoClarity, alongside manual prompt testing across ChatGPT, Perplexity, and Gemini; Report on AI search visibility, citations, referral traffic from AI tools in GA4, and share of voice, with clear, actionable recommendations; Partner with SEO, content, and performance teams to align AEO and GEO with the wider organic strategy; Participate in client calls and present AI search performance and roadmaps

Requirements

Minimum 1 year of experience in SEO, content, or digital marketing, with demonstrable hands-on AEO or GEO work; Must have worked with D2C ecommerce brands, or with agencies that provide services to D2C ecommerce brands; Solid understanding of SEO fundamentals across on-page, technical, content, and structured data; Hands-on with, or fast to learn, AEO and GEO tools such as Profound, Peec AI, Otterly, and seoClarity, plus manual prompt testing across ChatGPT, Perplexity, and Gemini; Comfortable with GA4 and Google Search Console, and able to read data and turn it into action; Genuinely curious about how AI search works, with examples of self driven learning, tests, or content on the topic; Based in Noida or East Delhi, or willing to relocate; Required Skills: AEO, ecommerce, Shopify, GEO, AI Prompting