Analytics Manager

MFG is a bespoke agency solution for Google, powered by WPPMedia. As a global team of integrated data and media experts, we deliver strategic, creative, and data-driven solutions to drive brand and business outcomes for one of the world's most recognized brands. Our Analytics team sits at the heart of our business, powering insights and innovation across all our work. As a Brand Analytics Manager, you will lead the day-to-day measurement, analysis, and reporting of brand campaigns for our clients, supported by a team of analysts. You will collaborate closely with cross-functional teams to deliver actionable insights, guide the development of measurement plans, and help shape data-driven strategies. This is a pivotal role for someone passionate about turning data into compelling stories that drive business results.

Responsibilities

People Leadership and Growth: foster an inclusive, collaborative culture, conducting weekly 1-to-1s with all direct reports to establish 2 career goals per analyst and leading quarterly team upskilling sessions; Cross-Functional Collaboration: build and lead strategic relationships with internal teams (Client Service, Planning, Activation) to integrate analytics into daily operations and drive a data-driven culture across the agency; Platform and AI Innovation: confidently leverage key platforms (MFG App, BigQuery, WPP Open) and guide junior team members to apply AI tools (e.g., Gemini in Workspace) to help reduce manual data processing time; End-to-End Campaign Delivery: partner with clients and internal teams to define KPIs, design measurement frameworks, and lead the end-to-end delivery of robust campaign insights, achieving a client satisfaction score of 8/10 or higher; Operational Excellence: actively manage resource allocation and third-party partners to ensure 100% on-time project delivery

Requirements

Experience in marketing analytics, data insights, or related role (agency or consultancy background highly preferred); Proficient SQL skills (writing complex queries and managing BigQuery tables) and experience with data modeling; Confident use of data and visualization tools (e.g., Looker Studio, Google Slides, Sheets) to present complex insights to non-analyst stakeholders; Experience or strong aptitude for managing, mentoring, and setting clear goals for junior analysts; Excellent communication and stakeholder management skills, comfortable presenting to and collaborating with senior clients; Degree in a quantitative field (e.g., Statistics, Economics, Engineering, Science, Communication) or equivalent practical experience

Nice to have

Prior experience designing and using brand measurement solutions or brand effectiveness studies

Benefits

Competitive medical insurance; group retirement plans; vision insurance; dental insurance; significant paid time off; preferential partner discounts; employee mental health awareness days; access to global WPP Media and WPP networks