Art Director

The Art Director will be part of the Studio C Creative & Content Strategy team, responsible for developing and leading bold design ideas that shape how Campbell’s brands show up and breakthrough across digital, social, and omni ecommerce platforms. This is a hybrid role based in Camden, NJ.

Responsibilities

Partner with the Copywriter to lead concept development across high-, mid-, and low-priority projects (including photoshoot creative direction, video storyboards, social concepts, sizzle scripts, etc.); Translate brand strategy, consumer insights, and trends into visually compelling, platform-native ideas; Set the visual direction, look and feel, and storytelling approach for campaigns, content series, launches, and always-on content; Leverage AI and emerging tools to explore visual directions, accelerate concept development, and prototype ideas more efficiently; Help shape the Studio C design operation, including freelancer management, workflow development, and ways of working in an evolving creative tool landscape; Guide and inspire Production Designer and freelancer talent, ensuring concepts translate seamlessly into scalable execution; Bring a strong POV on emerging social trends, formats, commerce content, and creative best practices; Present concepts clearly and persuasively to internal stakeholders and leadership; Contribute to rapid-turn content needs; Participate in brainstorms and bring proactive, insight-driven ideas to the table

Requirements

Bachelor’s degree in Design, Advertising, Visual Communications, or related field; 8+ years of experience in creative roles (Art Director, Designer, or similar), preferably within CPG, agency, in-house studio, or digital commerce environments; Strong portfolio demonstrating both conceptual thinking and high-level design execution across campaigns, digital content, social, ecommerce, packaging, and branded experiences; Expert-level proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) with strong understanding of typography, layout, composition, visual hierarchy, color, and art direction fundamentals; Strong design sensibility with the ability to create visually compelling, premium, and platform-native content systems across multiple channels and formats; Demonstrated ability to lead projects from concept through execution while maintaining high creative standards and attention to detail; Ability to balance strategic thinking with hands-on design development and executional excellence; Deep understanding of storytelling, branding, and consumer engagement across digital-first and social content environments; Experience directing photo/video shoots, developing storyboards, and guiding visual storytelling from ideation through post-production; Strong presentation, communication, and stakeholder management skills; Experience mentoring designers, freelancers, and cross-functional creative teams while providing thoughtful creative direction and feedback; Experience using AI-enabled creative tools to support concepting, visual exploration, ideation, and workflow efficiency, with curiosity around emerging technologies and evolving creative processes

Nice to have

Experience in high-volume content environments or in-house studios; Motion/video direction experience

Benefits

medical; dental; short and long-term disability; AD&D; life insurance; matching 401(k) plan with immediate vesting; unlimited sick time; paid time off; holiday pay; free access to fitness center (if WHQ); on-site day care (operated by Bright Horizons); company store; Campbell's Cares program matching employee donations and/or volunteer activity up to $1,500 annually; Employee Resource Groups; wellness benefits