Associate Brand Manager, Snyder's of Hanover

In this role, you will immerse yourself in the brand and consumer insights to uncover untapped opportunities to drive relevancy in an increasingly competitive pretzels category and snacking landscape. Your entrepreneurial spirit and analytical prowess will be celebrated as you experiment with disruptive marketing tactics and innovation. Collaborating with cross-functional teams, you will influence product development, innovations, retail support plans and brand strategy. As an Associate Brand Manager, you'll be at the forefront of building the future of an iconic brand in a dynamic, fast-paced environment where no two days are alike. Combining strategic thinking, consumer obsession, and a bias for action, you'll help fuel innovation, accelerate growth, and take SOH performance to the next level.

Responsibilities

Partnering with Teams: Collaborate closely with sales, integrated marketing, and product development teams to align strategies and ensure successful brand development and activation; Business Planning: Work closely with the innovation team to create a pipeline of new products and platforms that align with the brand's strategic direction; Lead cross-functional teams to deliver projects on time and within budget; Communicate project status, issues, and opportunities to the broader organization; Collaborate with the brand operations team to inform monthly integrated business planning; Consumption Planning: In partnership with Demand Planning and Sales, deliver monthly consumption and demand forecasts; Market and Competitor Analysis: Become an expert on the brand and its competitors, continuously monitoring the market landscape and identifying trends and opportunities; Data Analysis, Synthesis and Decision-making: Gather and synthesize data from multiple sources to make informed decisions and recommendations for brand strategy and marketing initiatives; Brand Strategy: Drive execution for brand's growth plans over a 1–3-year period, ensuring a sufficient pipeline of products and initiatives; Strategic Vision: Develop and execute comprehensive marketing strategies and retail support plans that align with long-term business goals; Project Management: Oversee multiple marketing projects concurrently and ensure projects adhere to aggressive timelines; Team Leadership and Collaboration: Inspire and influence cross-functional teams, fostering collaboration and a cohesive approach to marketing initiatives; Results-Driven Performance: Track key performance indicators, analyze data, and draw actionable insights to optimize marketing strategies

Requirements

Bachelor's Degree required (Marketing, Business Administration, or related field); 4 years of proven experience in CPG brand management; Strong communication, presentation, and negotiation skills to inform, influence and collaborate with cross-functional internal stakeholders across multiple leadership levels and external agencies; Strong creative thinking with demonstrated ability to build activations with creative, digital, social, public relations, and media agency partners; Ability to effectively prioritize and execute tasks within tight timeframes and deadlines in a dynamic ever-changing working environment; Excellent analytical skills and business/financial acumen; Results-oriented mindset with a track record of achieving and exceeding strategic business goals; Forward-thinking, results-driven marketing professional who thrives in a fast-paced environment

Nice to have

MBA; 2 years of proven CPG experience

Benefits

Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance; Employees are eligible for matching 401(k) plan with immediate vesting; Unlimited sick time; Paid time off and holiday pay; If in WHQ – free access to fitness center; Access to on-site day care (operated by Bright Horizons) and company store; Campbell's Cares program matches employee donations and/or volunteer activity up to $1,500 annually; Employee Resource Groups (ERGs) to support employees