Associate, Clients

WPP Media Clients team is a business unit within WPP Media Malaysia that services local Growth led clients which are performance oriented, need agile team and require fast turnaround operations. The team consists of media specialists that perform a hybrid role cutting across the entire campaign lifecycle, namely end-to-end client engagement, strategic planning and campaign management. The Associate will report into Associate Director, Clients and act as the primary point of contact for clients.

Responsibilities

Act as primary point of contact for clients and manage their advertising needs end to end across all channels; develop and maintain client relationships and translate business goals into advertising strategies; oversee the campaign lifecycle from strategy and planning to setup, execution and optimization; communicate regular campaign performance updates and recommendations to clients; define measurable campaign objectives with clients; develop cross-channel media plans; use the WPP Media workflow management tool to capture campaign requirements and allocate resources; implement campaigns and ensure accurate setup; manage campaign budgets and track spending; collaborate with internal teams (e.g., creative, analytics); monitor and optimize campaign performance; conduct A/B testing; ensure client spends are reconciled and liaise with Finance on billing and vendor invoicing; generate performance reports from the WPP Media proprietary dashboard; analyse campaign data to identify trends and provide strategic recommendations

Requirements

1-2 years of total work experience in the media industry (fresh graduates with relevant internship experience are welcome); ability to work independently and as part of a team in a fast-paced, deadline-driven environment; good communication, presentation, and interpersonal skills; strong analytical and problem-solving abilities with a data-driven approach to campaign planning, management and optimization

Nice to have

Some understanding and hands-on experience across several advertising channels (biddable and non-biddable media); prior experience with analytics tools (e.g., Google Analytics, Adobe Analytics, Evogenious, Clear Decisions, Microsoft Excel, Microsoft PowerBI)

Benefits

Investment in employee growth and professional development; access to global WPP Media and WPP networks; employee resource groups; frequent in-office events; hybrid working approach (in office around four days a week)