Associate Director, Applied Analytics

The Analytics Associate Director, Tesco will play a pivotal role in the dedicated analytics team supporting the Tesco account. Crucially, the Associate Director will champion the use of Tesco's rich first-party transactional and loyalty data to design, implement, and analyse rigorous test-and-learn frameworks (including matched-market testing and randomized control trials) to prove the incremental impact of marketing activity. This role requires a blend of hands-on analytical expertise, retail commercial acumen, client engagement, and mentorship of junior team members.

Responsibilities

Act as the key analytical partner for Tesco, translating commercial and marketing briefs into actionable, data-driven measurement methodologies; Lead dialogues with senior Tesco marketing stakeholders and internal agency planning teams; Ensure that measurement, incremental testing, and business KPIs are integrated at all stages of the media planning cycle; Lead the design, implementation, and analysis of marketing tests (e.g., A/B testing, geo-matched market tests, and randomized control trials) leveraging Tesco’s first-party transactional and Clubcard data; Lead the development of comprehensive campaign measurement and KPI frameworks; Recommend the most appropriate suite of measurement methodologies, combining predictive modeling (e.g., MMM), digital attribution, and first-party loyalty data matching; Conduct regular audits of Tesco's measurement capabilities; Take ownership of learning agendas, distilling multiple data sources and test results into commercial, executive-friendly narratives; Proactively identify and explore innovative ways to leverage first-party datasets, retail media clean rooms, and retailer-loop feedback; Contribute to building business cases for incremental investment in advanced effectiveness tools; Manage, mentor, and inspire junior team members; Contribute to thought leadership

Requirements

Strong analytical background, typically with a Bachelor’s degree in a quantitative field (Mathematics, Statistics, Economics, Data Science, or a business/marketing equivalent with strong quantitative modules); Experience in marketing effectiveness, media measurement, and advanced analytics; Proven experience designing, executing, and evaluating matched-market testing, A/B testing, and regional media test-and-learn frameworks; Deep knowledge of marketing mix modelling (MMM), digital attribution, brand lift studies, and data clean room technologies; Advanced Excel skills for data manipulation and analysis; Strong understanding of retail economics, online-to-offline customer journeys, and commercial drivers; Exceptional communication and presentation skills; Strong understanding of UK data governance, GDPR compliance, and privacy-safe data sharing practices

Nice to have

Exposure to retail, FMCG, or subscription-based businesses; Experience working with large-scale first-party datasets, CRM/loyalty data (such as Clubcard/Dunnhumby), or Retail Media Networks; Familiarity with data visualization tools (e.g., Tableau, PowerBI); Experience with industry planning and tracking tools (e.g., YouGov, TGI, IPA Touchpoints)

Benefits

Competitive medical insurance; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Employee resource groups; Frequent in-office events