Associate Director, Client Services

Role Overview: We are looking for a sharp, digitally native Director to lead a high-priority, dedicated client mandate at Mindshare. The account sits in the BFSI category, specifically within the stock broking and investment space, one of India's most competitive and fast-evolving digital advertising categories. The ideal candidate brings deep BFSI category knowledge, strong hands-on digital branding expertise, and the ability to drive full-funnel media thinking while managing senior client relationships with confidence and precision.

Responsibilities

Own and manage the account as the primary Mindshare point of contact for the client; Lead digital media strategy and planning across branding and performance mandates; Build and review media plans across OLV, CTV, Programmatic, Social, SEM, and Hyperlocal channels; Benchmark costs across partners and ensure plans are competitively priced and well-justified; Manage the Xaxis relationship for programmatic planning and execution, maintaining SLAs and quality standards; Track competitive media activity in the category and bring intelligence into client conversations; Attend and lead client meetings, internal reviews, and partner discussions; Translate client briefs into structured, insight-led media solutions; Coordinate with specialist teams (Strategy, Business Science, Content) for integrated deliverables; Support award entries, case study development, and thought leadership as needed

Requirements

6-10 years of media agency experience, with a significant portion in digital media; Mandatory: demonstrated experience working on BFSI brands (banking, insurance, broking, fintech, or investment platforms); Hands-on experience with digital branding campaigns across large-scale, multi-city mandates; Prior experience managing clients independently at a senior or leadership level; Proven full-funnel media experience: from awareness and consideration (OLV, CTV, Display, Programmatic) through to performance and conversion (SEM, Retargeting, App Install, Lead Generation); Ability to design and execute campaigns that address different funnel stages simultaneously, with distinct KPIs, messaging, and channel logic at each level; Deep knowledge of digital partners across OLV, CTV, Programmatic Display, Social (Meta, YouTube), SEM, and Hyperlocal; Strong command of cost benchmarks across digital formats and the ability to validate and negotiate partner rates; Experience building and reviewing integrated digital media plans with clear rationale for channel mix, budget allocation, and targeting; Hands-on involvement in campaign implementation, trafficking coordination, and delivery tracking, not just planning; Familiarity with the programmatic ecosystem: DSPs, SSPs, DMPs, brand safety tools, and measurement frameworks; Understanding of Brand Lift, Search Lift, and attribution methodologies relevant to BFSI advertisers; Strong analytical thinking: ability to read data, identify trends, and translate into strategic action; Excellent written and verbal communication, with the ability to present clearly to senior clients; High attention to detail in plan documents, trackers, client notes, and presentation decks; Ability to manage multiple workstreams simultaneously without compromising quality; Strong team player with the ability to manage upward, laterally, and with vendor partners

Nice to have

Specific experience on stock broking, mutual fund, or investment platform accounts; Exposure to CTV/OTT media buying (JioHotstar, SonyLIV, etc.); Familiarity with platforms such as DV360, The Trade Desk, Meta Ads Manager, and Google Ads; Awareness of SEBI advertising guidelines and BFSI-specific disclaimer norms; Experience in sports marketing, including high-profile sponsorship properties such as IPL: managing linear TV + CTV buys, sponsorship integrations, and delivering reach at scale during live sporting events; Experience contributing to award entries or case study development

Benefits

Competitive medical, group retirement plans, vision, and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days