Associate Director, Communications Planning

CMI Media Group is seeking an Associate Director, Communications Planning to support the transformation from traditional communications planning to modern, outcome-driven strategy. This role is about contributing to the architecture of omnichannel strategies that integrate data, creativity, media, and technology to drive measurable business growth for the world's leading pharmaceutical and healthcare brands. This position is for a hands-on practitioner who can simplify the complex, influence stakeholders, and execute with precision. The role involves uncovering consumer insights, shaping customer decision journeys, and ensuring every marketing dollar delivers tangible results. The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications.

Responsibilities

Support Strategic Transformation: Contribute to the evolution of strategic offerings, helping to ensure marketing acts as a powerful growth engine for clients and the agency; Collaborate & Communicate: Align strategy with cross-functional teams (creative, media, analytics, technology) and communicate complex strategic recommendations in simple, compelling narratives for internal and external audiences; Contribute to New Business & Thought Leadership: Assist in elevating the strategic value proposition in new business pitches and support the creation of original research, whitepapers, and presentations; Uncover & Apply Insights: Collaborate with Decision Sciences and Audience Intelligence to identify high-value customer segments, map customer decision journeys, and define unifying brand ideas that guide omnichannel engagement; Ensure Executional Excellence: Support consistency and quality across strategy-led initiatives, monitor adherence to strategic frameworks, and contribute to a continuous learning culture that optimizes strategy effectiveness in real-time; Forge Strategic Partnerships: Maintain high-impact relationships with key platform partners (Google, Meta, Amazon, TikTok, healthcare data providers), translating innovations into strategic advantages for clients

Requirements

5-7+ years of experience in marketing strategy, media planning, digital strategy, or a related field, ideally within the pharmaceutical, healthcare, or highly regulated industries; A proven track record of contributing to and supporting the development of commercially-driven, outcome-focused strategies that deliver measurable business results; Hands-on experience across paid, owned, and earned media, eCommerce, programmatic, and emerging technologies, with a deep understanding of marketing strategy, consulting, market research, or category-adjacent fields; Ability to interpret complex data sets and transform them into actionable marketing strategies, including familiarity with AI-driven insights and attribution modeling; Strong teamwork skills, with the ability to effectively communicate and simplify complex ideas into compelling narratives; Hands-on familiarity with prescription, audience, and measurement datasets (e.g., IQVIA, Symphony, digital signal platforms) at a user/analytical level; A mindset of continuous learning, testing, and refining strategies based on performance signals; Experience working across at least two or more marketing disciplines (e.g., omnichannel media, brand strategy, performance marketing, analytics, content strategy)

Benefits

Impactful Work: Contribute to meaningful health outcomes by shaping strategies for leading pharmaceutical brands; Growth & Development: Agency recognized for talent retention and employee development, with a strong mentorship program and leadership training; Inclusive Culture: Company built on inclusion and diversity, with Employee Community Groups (AZAP, BRAAVE, HERstory, Mi Gente Unidos, PLUS+, Shalom, Thrive, GEMS); Community Engagement: Philanthropic initiatives and volunteer efforts; Flexible Work: Flexible working arrangements that value work-life balance