Associate Director, High Velocity Content Studio, GOC

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for an Addressable strategist to join WPP Media.

Responsibilities

Analyze 1st, 2nd, and 3rd-party data to map client business goals into high-converting Addressable Growth Audiences; Build cross-channel addressable matrices and creative rules aligned with real-time contextual triggers (Culture, Communities, Commerce); Partner with creative teams to define modular asset taxonomies and ensure AdOps/Media Orchestrators accurately implement strategic rules into DCO decision trees; Establish dynamic testing agendas, analyze creative performance beyond standard media KPIs, and drive continuous creative refreshes to combat fatigue; Lead client strategy roadmaps and new business pitches, leveraging WPP Open and Generative AI tools to accelerate audience insights and scaling best practices

Requirements

5+ years of experience in strategic media planning, addressable creative strategy, audience strategy, digital activation, or creative strategy within an agency or marketing technology environment; Expert at connecting data signals to consumer behavior, culture, and business outcomes, with deep understanding of dynamic messaging frameworks and audience segmentation models; Working knowledge of Dynamic Creative Optimization (DCO) platforms (e.g., Clinch, Innovid - formerly known as Flashtalking, Celtra, Smartly), ad servers, and addressable media channels; Skilled at translating complex campaign data and creative performance outputs into clear, narrative-driven client recommendations; Outstanding presentation and workshop facilitation skills, capable of bridging conversations between data engineers, media planners, creative teams, and senior brand managers; Passionate about emerging media technology, agentic workflows, AI content generation, and modern content ecosystems; Professional proficiency in both Spanish and English

Benefits

Competitive medical insurance; group retirement plans; vision and dental insurance; significant paid time off; preferential partner discounts; employee mental health awareness days; access to the extensive global WPP Media & WPP networks; in-office events and employee resource groups