Associate Director of Paid Advertising, CPG

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes. A day in the life: The Paid Advertising Associate Director demonstrates exceptional management skills and a strong leadership presence. They oversee a team of 3+ direct reports and are well-respected, trusted, and adept at rallying them toward shared and individual goals.

Responsibilities

Responsible for the management of a pod of paid advertising team members; Effectively manage bandwidth, sentiment, and utilization of team members within the pod; Oversee the development of team members to build skills, address weaknesses via coaching, and facilitate progression in their career goals; Lead and facilitate a positive team member experience, acting as a champion for the team and motivating a great team culture within the pod; Oversee the delivery of a great product for clients in your pod; Proactively craft and execute solutions to facilitate an effective working dynamic within a pod, creating synergies among team; Ensure no revenue-impacting errors for your pod due to a lack of QA processes; Responsible for the development of team member marketing skills and the elevation of strategic capabilities; Manage your book of business and monitor the status of accounts' performance, sentiment, and standing to retain and grow clients; Conduct monthly health reviews with each individual within your pod, ensuring the highest product quality is being delivered across their book; Paid pod 98% adherence to planned spend/budget accuracy; Act as Senior Lead or Account Director across a book of clients, executing on client workflows and ensuring on time delivery; Lead proactive strategy recommendations across assigned channels, surfacing opportunities and risks ahead of client requests; Maintain client testing roadmaps and project manage next steps, ensuring a consistent, ongoing cadence of experimentation; Escalate performance risks early, distinguishing normal fluctuation from genuine account risk requiring intervention; Demonstrate full knowledge of the Power Circuit and the nova ecosystem, adapt to evolving processes, and contribute to operational excellence for yourself and your team; Ensure the team executes on all solutions identified; Leverage AI technologies to optimize workflows, insights, and performance; model best practices for team adoption; Act as a point of escalation for team members as it pertains to strategy and account performance to coach, diagnose, and facilitate solutions

Requirements

5+ years of digital marketing experience; 3+ years in agency setting; Minimum 4 years of hands-on experience with Search Engine Marketing; Performance Max; Standard Shopping; YouTube Ads; Display Advertising; Local campaigns; Bing Ads; Experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development on large, enterprise-level accounts; Significant campaign management experience in 3 or more of the following additional campaign types; Minimum 4 years of hands-on experience with Meta ads direct response campaigns; Lead Gen and B2B experience; 3+ years of management experience; Proficiency in Google/Microsoft Office Suite(s); Proficiency in Google Analytics; Expert knowledge of funnel marketing and paid advertising’s place in the marketing funnel; Strong ability to formulate meaningful insights from marketing data; Strong written and verbal communication skills; Strong organizational and project management skills; Self-motivated individual with a strong desire to succeed; Excellent interpersonal skills; Confident with client-facing presentations and communication; Strong work ethic and ability to learn quickly and independently; Interested in a long-lasting relationship with a growing company

Nice to have

Additional platforms a plus (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc.)

Benefits

Base salary + commission opportunities; Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium; 401(k) plan - 4% employer contribution matching; Unlimited Time Off available on day one; Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors; Fully flex work environment: full-remote, in-office, or hybrid; A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck; Employee Assistance Program (EAP); 12 observed United States national holidays + 2 mental health recharge days per year; Unlimited opportunities for growth & leadership within a rapidly growing firm; Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s); Quarterly awards including prize money and recognition for outstanding performance; Opportunities to be involved in company DEI initiatives