Associate, Insights & Analytics, GOC

As a Creative Testing Analyst, you will be responsible for supporting the execution and management of creative tests across multiple markets as well as supporting creative-related analysis projects. You will be partnering with creative testing, analytics and cross-discipline team members across Europe and Asia/Australia, helping evaluate creative quality to ensure our campaign creative rotations have the best chance of success. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Responsibilities

Support the execution and management of creative tests across multiple markets; Support creative-related analysis projects; Partner with creative testing, analytics and cross-discipline team members across Europe and Asia/Australia; Help evaluate creative quality to ensure campaign creative rotations have the best chance of success; Champion real-time data QA, input, and formatting to ensure successful implementation of creative tests; Proactively identify and resolve program & project issues, escalating appropriately; Ensure the active maintenance of project documentation, including detailed schedules and communications; Stay up to date on product offerings and how they affect creative testing; Liaise with vendors and clients

Requirements

Bachelor's Degree from a top-tier college, 3.0 GPA or equivalent; Degree within Analytics, Technology, Marketing, Advertising or equivalent experience; At least C1 English language proficiency or equivalent; 1-3 years of experience working in a marketing analytics-based role, preferably in a media agency; Proficiency in Excel, PowerPoint; Exposure to measurement of both Brand and Direct Response marketing campaigns; Strong project management skills; Strong verbal and written communication; Strong attention to detail and ability to manage multiple tasks; Highly organized and efficient under pressure; Natural affinity for numbers/data and a passion for exploring data in order to solve problems

Nice to have

Experience with data analysis and/or advertising creative asset management; Google Workspace; Experience with generative AI tools (Gemini, ChatGPT); Experience with programming languages such as R, SQL, and Python

Benefits

A workplace that invests in your career; A workplace that cares for you; A fun and engaging workplace