Associate Manager, Trade Marketing

It’s more than just water. FIJI Water is known for its iconic square bottle and unique mineral profile. Since 1996, FIJI Water has embodied what it means to be Earth's Finest Water® and is sold in more than 90 countries. FIJI Water is committed to doing business responsibly and seeking opportunities to make a difference. This means investing in sustainability, the environment, and local communities to enable positive change.

The Associate Manager, Trade Marketing is responsible for driving national, regional and account-specific trade marketing opportunities for FIJI Water.

You will bring a strong understanding of Retail and On-Premise channels, shopper marketing strategies and tactics, and core commercial principles, including ROI analysis and volume forecasting. Success in this role requires strong initiative, planning, project management, organization, and attention to detail.

This role partners cross-functionally with Retail Sales, On-Premise Sales, Brand Marketing, PR and Events, Category Management, Sourcing, Finance, eCommerce, and the Wonderful Agency, as well as external partners and vendors.

This position will be based at our West Los Angeles, CA office. We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.

Pay Range: $73,000-$85,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

Responsibilities

Develop and execute trade and shopper marketing programs and toolkits for the U.S. Sales (Retail, On-Premise) team at the national, regional, and retailer-specific level, including consumer sweepstakes, cross-promotions, and coupon programs that support secondary display and drive incremental volume; Develop account-specific point-of-sale materials in collaboration with Brand Marketing, Sales, design teams, and external vendors, ensuring alignment to brand standards and customer needs; Support management of the annual trade marketing budget, including tracking spend, processing invoices, and maintaining budget accuracy; Evaluate promotional performance using IRI, Margin Minder, and internal sales data, providing insights and recommendations to improve effectiveness; Create and manage coupon programs, including execution, tracking, and analysis of redemption to inform future planning; Administer and maintain the SharePoint site, ensuring timely distribution of marketing materials to the Sales team and consistent weekly sales communications; Oversee POS fulfillment vendor operations, ensuring accuracy and timely delivery of materials

Requirements

Minimum 2-4 years of experience in marketing, trade marketing, shopper marketing, or promotions within Food and Beverage or CPG; Experience working cross-functionally with Sales, Brand, or external partners, demonstrated ability to manage projects and timelines; Strong analytical, communication, and project management skills; Experience working with creative agencies and external POS vendors preferred; Solid quantitative skills and understanding of basic financial processes, including invoice management and budget tracking; Proficiency in Microsoft Office, experience with SharePoint or similar tools preferred; Bachelor’s degree required; Occasional travel to support sales meetings and account calls