Associate, Performance, Lebanon

As an Associate, Performance, you will be a vital engine driving client success by supporting your team with the execution and optimization of performance media campaigns across search, social, and display channels. You will directly impact client revenue growth by strategically managing campaigns and identifying opportunities for improved performance.

Responsibilities

Contributing to achieving client performance goals by implementing effective campaign strategies and optimization techniques; Executing Search Query Report (SQR) analysis to identify irrelevant or low-performing keywords, implementing negative keywords, and optimizing keyword bidding strategies; Developing and presenting weekly performance reports and translating data into actionable recommendations; Overseeing the analysis of campaign results, identifying trends, and documenting key learnings; Analyzing user engagement metrics (e.g., click-through rates, conversion rates, bounce rates) to optimize ad creative, landing pages, and targeting parameters; Conducting in-depth reporting and analysis of paid media performance and audience behavior to inform targeting, messaging, and budget allocation; Overseeing finance reconciliation processes, verifying campaign spend, identifying discrepancies, and ensuring accurate financial reporting and budget management

Requirements

Bachelor's degree preferred, ideally in a STEM (Science, Technology, Engineering, Mathematics) major; Experience in digital media, paid advertising, or media buying; A proven track record of managing successful paid search and social campaigns; Exceptional analytical skills and the ability to translate data into actionable insights; A creative and solutions-oriented mindset; Excellent communication and collaboration skills; A meticulous and organized approach to work

Nice to have

Agency experience

Benefits

Competitive medical insurance; Group retirement plans; Vision and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Access to global WPP Media and WPP networks; Employee resource groups and in-office events