Associate, Programmatic

The Programmatic Coordinator is responsible for assisting in day-to-day campaign activity for assigned brands and campaigns. You will work with the Programmatic Manager in service, setup and activation of respective programmatic campaigns for assigned clients. The Programmatic Coordinator develops positive relationships with agency partners and internal teams while using multiple programmatic platforms to develop, activate and report on digital media campaigns. This is an interdisciplinary role that combines planning, execution, and optimization of client's investment to deliver impactful results across all programmatic channels.

Responsibilities

Ensure campaign timelines are adhered to at every step of the process (plan deadlines, creative trafficking, go-live date); Participate in discussions about potential campaigns and attend new campaign briefings; Ensure all media plan requirements are correctly communicated to all relevant teams and entered accurately in the appropriate platforms; Work across different platforms including trading (DSPs), financial (MediaOcean), proprietary tools and analytics/reporting; Establish a respectful relationship with internal and external teams; Monitor pacing of campaigns and update internal status tracker; Use optimization tools and resources to hit performance goals, ensure full delivery on campaigns and recommend alternatives when needed; Keep regular and detailed optimization notes and campaign insights; Show a great attitude with ambition to learn the programmatic landscape and partner value proposition

Requirements

Excellent communication and interpersonal skills; Ability to manage multiple priorities, deadlines and account demands; Introductory knowledge of the programmatic industry, including pros and cons of key platforms and sources of inventory (exchange, SSP, PMP, Deal, Programmatic Guaranteed, etc.); Understanding of the key attributes, value, and capabilities of key DSPs such as DV360, The Trade Desk, Xandr, and Amazon; Ability to navigate ad-server and ad-verification platforms and pull reports; Passion for problem solving and digital media; Strong attention to detail and time management; 0-6 months hands-on experience with programmatic trading (The Trade Desk, DV360, Amazon, Xandr or other DSP)

Nice to have

DSP certifications (preferred, but not required); Hands-on experience with programmatic trading in The Trade Desk, DV360, Amazon, Xandr or other DSP

Benefits

Competitive medical, group retirement plans, vision, and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Access to global WPP Media and WPP networks, employee resource groups, and in-office events