Associate Vice President, Growth

We are looking for a high-impact Senior Growth Lead to drive business expansion. Core focus areas will be to drive growth across SMB segments. This role blends media expertise, digital-first strategy and revenue ownership, with a strong focus on client acquisition, partnerships and scalable growth.

Responsibilities

Identify, engage and convert new business opportunities in SMB markets; Build and maintain a strong pipeline of prospective clients; Drive end-to-end sales cycles from pitch to closure; Develop strategic alliances with platforms, industry bodies and ecosystem partners; Create referral networks and co-branded growth opportunities; Leverage partnerships to unlock new revenue streams; Build strong, long-term relationships with key clients; Act as a trusted advisor, aligning media strategies with business goals; Drive upsell and cross-sell opportunities; Lead integrated media planning across digital and traditional channels; Champion digital-first, data-driven campaign strategies; Ensure measurable ROI and continuous optimization; Work closely with planning, buying, data, and creative teams; Align internal capabilities to deliver best-in-class solutions

Requirements

12+ years of experience in media sales; Strong understanding of media ecosystems and digital platforms; Proven success in SMB/MSME client acquisition and growth; Experience in building partnerships and alliances; Excellent communication, negotiation, and stakeholder management skills; Self-driven, entrepreneurial mindset with strong ownership

Benefits

Competitive medical insurance; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Employee resource groups; Frequent in-office events; Access to global WPP Media & WPP networks