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Automation Business Development Manager

Full-time On-site work

Publication date: 11/11/2026

Join Rexel: A Global Leader in Electrical Distribution

Rexel is a world leader in the electrical distribution market, operating in 18 Countries and leveraging a network of 1950 branches and 27000 employees. We provide innovative electrical solutions and equipment for the industrial, residential and commercial sectors. As the energy evolves, our business is transforming alongside it. This change is driven by you - our fresh thinkers, innovators and groundbreakers. By collaborating closely with our customers and partners, Rexel is dedicated to delivering exceptional value to our employees, customer and stake holders alike. Together we are building sustainable performance and shaping a better future.

Rexel Canada operates under eight distinct banners: Rexel Atlantic, Rexel Utility, Westburne, Nedco, LTL, Talley, Jacmar and TC360.

Westburne is much more than electrical products. We are Canada’s market leader in energy solutions, renewables, lighting, wire & cable, automation and connected network solutions. We have access to the best partners in the industry and we go above and beyond to help our customers and partners grow.

As the Automation Business Development Manager based in Kamloops , BC you are responsible for Rockwell Controllers, HMI and Networks to support the geographical territory of BC. Reporting to the Regional Automation Manager, you will represent the portfolio of Allen-Bradley software & control products & services supporting both internal and external customers with in-depth technical and application knowledge while being responsible for the sales performance of their product discipline within the assigned territory.

Responsibilities

You will prepare and execute an annual strategic business plan for sales development.; You will develop and execute commercial activities as a component of an annual strategic business plan.; You will actively manage an opportunity funnel that is appropriate for achieving sales objectives.; You will actively pursue and develop new business opportunities.; You will support Westburne and Rockwell Automation sales representatives with account planning and execution.; You will act as a pre-sale technical consultant to provide technical solutions to customers.; You will provide post-sale technical support to build the competency and confidence of customers.; You will conduct technical presentations and product updates.; You must be able to travel to the US regularly or as needed for training as this is required for the position.; You will execute product launches, seminars, promotional programs, etc.; You will implement strategies to address competition and expand market penetration using available marketing tools.

Requirements

You have an Electrical/Electronic/Automation Technology diploma or degree from a recognized institution.; You have a minimum of 2-years of previous experience in automation or technical product sales/support.; You have an understanding of sales principles such as Strategic Selling, Customer-Centric Selling, Conceptual Selling, etc.; You have strong time management, organizational and problem-solving skills; You have a technical understanding of electrical circuits. Working knowledge of industrial automation is preferred.; You have product and application knowledge of Rockwell Automation Controllers, HMI’s and software.; You are able to accurately interpret single-line electrical drawings; You have an understanding of industrial networking and Ethernet I/P.; Valid driver’s license and passport will be required for this position .

Benefits

Our employees enjoy a positive work-life balance while thriving in an environment that is dynamic and motivated by new and exciting challenges.; We provide competitive compensation, comprehensive benefits plans, and pension plans, along with a remarkable range of career opportunities—whether advancing in your current field or exploring something entirely new. If you’re motivated, we’ll help you find the career path that suits you.; Rexel Canada is committed to Employment Equity and values a diverse workforce, recognizing each employee's unique talents and skills.
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