Base Management Manager, Growth & Monetization

The Manager, Growth & Monetization exists to drive sustainable revenue growth across the existing customer base by increasing adoption of higher speed tiers and value-added services (VAS). This role owns the lifecycle growth strategy for monetization—translating customer behavior, tenure, and usage signals into targeted upgrade and attach opportunities that increase ARPU and customer lifetime value while maintaining churn and experience guardrails. Operating at a strategic and executional level, the role defines growth priorities, designs and evaluates monetization experiments, and partners across CRM, Analytics, Finance, Care, and Product to scale proven revenue levers. This position is a key contributor within the Base Management organization and serves as the primary owner of customer-led revenue growth for established customers.

Responsibilities

Accountable for growing ARPU and incremental revenue through speed upgrades, VAS attach, and tenure-based monetization strategies across the customer lifecycle; Owns lifecycle monetization strategy for existing customer base, balancing revenue growth with customer experience, churn risk, and regulatory/compliance requirements; Serves as strategic bridge between customer insights and execution, converting usage, behavioral, and propensity signals into actionable growth opportunities; Leads a test-and-learn growth model, establishing hypotheses, success metrics, and guardrails to rapidly identify, scale, or retire monetization initiatives; Partners cross-functionally with CRM, Analytics, Finance, Care, and Product to align offers, targeting, measurement, economics, and frontline enablement; Measures performance and influences ongoing investment decisions, owning readouts related to ARPU, attach rates, and post-upgrade behavior; May provide functional leadership, mentorship, and prioritization guidance to analysts, marketers, or cross-functional partners

Requirements

Bachelor's degree in business, marketing, economics, analytics, finance, or a closely related field or equivalent professional experience directly related to lifecycle growth or customer monetization; Minimum 5 years of experience in customer lifecycle marketing, base management, retention, or revenue growth roles within a subscription-based, telecom, broadband, SaaS, or services business; Demonstrated experience owning monetization initiatives that drive incremental revenue through upgrades, add-on services, or targeted offers to an existing customer base; Experience working cross-functionally with analytics, customer communications/CRM, finance, and operational teams to deliver growth initiatives; Experience designing, evaluating, and iterating test-and-learn or experimentation-based programs tied to measurable business outcomes; Strong working knowledge of lifecycle marketing and customer monetization concepts, including segmentation, targeting, customer value, and churn risk management; Ability to interpret customer, usage, and performance data to inform growth decisions and prioritize monetization opportunities; Familiarity with customer communication platforms, analytics or business intelligence tools, and experimentation or optimization frameworks sufficient to partner effectively with technical teams; Proficiency with standard business tools (e.g., spreadsheets, presentations, written business summaries) to communicate insights, recommendations, and performance results; Demonstrated ability to exercise independent judgment on matters of significance, including prioritization of growth opportunities, evaluation of trade-offs between revenue and customer impact, and interpretation of test results to guide decision-making; English: Required

Nice to have

Experience in telecom, broadband, wireless, or other recurring-revenue subscription businesses with tiered service levels and add-on products; Prior ownership of speed upgrade, service tier migration, or value-added service attach strategies within an existing customer base; Experience working with customer usage, behavioral, or tenure-based data to inform monetization or lifecycle strategies; Exposure to experimentation frameworks, pricing or offer optimization, or marginal economics related to customer growth and retention; Experience influencing customer-facing or frontline teams (e.g., care, sales support) to enable monetization or save-related growth opportunities; Demonstrated success scaling monetization initiatives from pilot to sustained, repeatable programs; Proficiency in additional languages

Benefits

Competitive medical, dental, vision, and life insurance; Employee assistance program; 401K plan with company match; Host of voluntary benefits; Paid time off programs