Brand Communications Manager

You'll be the voice of Ahrefs. You'll decide how we sound and what we say about ourselves, write much of it yourself, and get every team using it. The homepage, a banner ad, a renewal email and a booth wall should all sound like the same company.

Responsibilities

Own the voice of Ahrefs, deciding how the company sounds and what it says about itself; Write much of the copy yourself and get every team using the brand voice; Write homepage, tool pages, comparison pages, ad landing pages and explainer video scripts; Develop campaign concepts, headlines, banners and video scripts for advertising; Write product emails and in-app notifications; Write brochures, flyers and booth wall copy; Shape the message in team conference talks, including keynotes at Ahrefs Evolve; Work with the social media lead so posts and landing pages sound consistent; Decide the core story for the company and each product, document it, and get other teams to adopt it

Requirements

Writing copy is the core of your career, including campaigns, websites, product emails and scripts; Hands-on writer who writes copy themselves rather than briefing others; Able to show published copy and identify exactly which parts you wrote; Knows when to be funny and when to get to the point; Picks up technical products quickly and explains them to experts without dumbing them down; Has owned a brand voice or positioning before and got teams who did not report to you to use it; Will argue for a word with a CMO and let go of the ones that do not matter; Does not need to know SEO

Nice to have

UX writing or product marketing experience; Video scripts and speechwriting; Comfortable using Figma or a CMS to fix your own copy in place