Brand Manager, UK

At Taco Bell, we aren’t just looking for candidates. We are looking for a marketing rock star, who has a unique combination of strong creative thinking and a commercial mindset, with a restless drive to grow brand awareness. We want someone who not only LOVES tacos but has a real passion for marketing and delivering winning results. We are seeking the right person, a broad leader with a growth mindset to pave the future for Taco Bell.

Responsibilities

Be the strategic and commercial business owner to deliver a marketing strategy that super-charges retail footfall and reinforces consumer perception; Work on below and above-the-line campaigns, managing creative agency partners and influencing stakeholders; Lead key national campaigns from defining phase to execution to create big ideas that scale the fame of the brand; Lead a cross functional squad across commercial finance, restaurant operations and food innovation to deliver the brand strategy; Build strong relationships with Franchise partners to implement the brand strategy; Identify opportunities to grow revenue by driving relevance and distinctiveness to increase brand awareness through core activations, limited time offers and value plays; Leverage learnings and best practices from Taco Bell Global markets on key marketing initiatives; Partner with the Digital Marketing Manager to ensure integration across all marketing online programs

Requirements

At least 5 years of professional non-internship marketing experience; Experience in QSR, retail, FMCG or food related industry with big brand building and commercial performance marketing initiatives; Strong relationship-focused leader with proven track record of inspiring and influencing cross-functional partners, internal and external stakeholders; Experience developing marketing strategies, building and executing marketing calendars across multiple and individual markets; Experience effectively managing all aspects of creative process including brief writing, overseeing production and post-production, managing creative agencies, and responsibility for timeline and budgets; Data driven; Big picture thinker with ability to turn strategy into action; Flexible and eager to drive change; Collaborative team player who is accountable and flexible; Thrives in fast-paced environment; Experience managing brands or projects, creating marketing/agency briefs, and developing sell-in decks; Consulting or strategy experience building business cases and creating proposals; Restaurant or retail experience with an understanding of operational complexity; Reputation for building strong partnerships across cross-functional and outside teams, and solid negotiation skills

Nice to have

Experience launching new products a plus

Benefits

Hybrid work schedule; Company and performance-related bonus; Generous pension with up to 11% company contribution; Private healthcare with option to increase to include family cover; Annual holiday allowance starts at 25 days with option to buy or sell up to 5 extra days per year; After 5 years’ service annual holiday allowance increases to 30 days; Competitive parental leave and flexible return to work options; Wellbeing Reimbursement fund for costs supporting well-being such as vitamins subscriptions, language lessons, gym membership; Flexible and Voluntary benefits including Dental Insurance, Health Screening and Gym Discounts; Fun year-round events like holiday and cultural festivities; Development opportunities; Random recharge days