Business Analysis Lead (Salesforce)

Scoot's people are at the heart of our business. We are committed to creating a positive, inclusive and future-ready workplace where employees can thrive in our distinctive yellow culture. As Business Analysis Lead – AI, Salesforce & Delivery, you will lead the translation of business needs into practical, scalable and impactful solutions across Scoot's digital, people and operational environments. You will shape how business analysis, Salesforce, process improvement, Agile delivery and artificial intelligence are applied to improve employee experiences, strengthen stakeholder engagement and deliver measurable business outcomes. You will work closely with business stakeholders, Salesforce administrators and architects, technology teams, Product Owners, delivery partners and vendors to identify opportunities, define priorities and deliver solutions from concept through implementation. You will also contribute to Scoot's responsible AI vision by identifying where generative AI, Salesforce AI capabilities, automation and intelligent workflows can simplify processes, improve decision-making and enhance user experiences. In addition, you will strengthen the Business Analysis community by establishing standards, coaching team members and embedding consistent, outcome-focused delivery practices.

Responsibilities

Develop and maintain a practical AI and Salesforce innovation roadmap aligned with business and people priorities; Identify opportunities to use generative AI, Salesforce capabilities, automation, analytics and intelligent workflows; Assess and prioritise AI and Salesforce use cases; Define business cases, success measures and expected benefits; Act as the business analysis lead for Salesforce-related initiatives, enhancements, integrations and optimisation programmes; Translate business needs into Salesforce capabilities, user stories, process designs and acceptance criteria; Analyse and optimise Salesforce and business processes; Contribute to Salesforce solution design decisions; Lead the definition of functional requirements and solution concepts; Coordinate business analysis activities across discovery, design, build, testing, deployment and post-implementation review; Facilitate Agile ceremonies and develop well-structured user stories; Coordinate delivery across Salesforce administrators, developers, integration teams, testers, business users and external vendors; Monitor delivery progress, dependencies, risks, issues and changes; Build trusted relationships with business leaders, Salesforce users and technology teams; Facilitate discovery workshops and decision-making sessions; Contribute to Salesforce governance and product roadmap; Mentor and coach Business Analysts; Establish standards, playbooks and templates for Business Analysis practices; Support RFQ and RFP activities for Salesforce, AI and technology initiatives; Coordinate with Salesforce partners and vendors to clarify scope, milestones and deliverables

Requirements

Bachelor's degree in Business Administration, Information Systems, Computer Science, Engineering or a related discipline; Approximately 5–7 years of experience in business analysis, Salesforce delivery, digital transformation, process improvement, product delivery or project management; Demonstrated experience leading business analysis and delivery activities across the full initiative lifecycle; Practical experience with Salesforce implementation, enhancement, optimisation or platform transformation initiatives; Strong understanding of Salesforce capabilities, configuration concepts, data structures, workflows, automation, reporting and integrations; Experience working with Salesforce Administrators, Architects, Developers, Product Owners, users and implementation partners; Experience translating business needs into Salesforce requirements, user stories, process designs and acceptance criteria; Strong knowledge of business process analysis, process re-engineering, workflow optimisation and service improvement; Hands-on experience with Agile delivery methodologies and facilitation of Agile ceremonies; Demonstrated experience identifying and delivering practical generative AI, automation or intelligent workflow use cases; Working knowledge of AI platforms, large language model capabilities, prompt design, AI adoption and responsible AI practices; Ability to assess AI and Salesforce use cases based on value, feasibility, data requirements, risk and implementation readiness; Strong analytical, problem-solving, facilitation and communication skills; Demonstrated experience mentoring or coaching Business Analysts and improving BA practices

Nice to have

Experience supporting procurement, RFQ/RFP processes or vendor management; Experience in aviation, travel, hospitality, people operations or other service-oriented environments