Business Analyst, Debit Card

Blend is a global AI and data solutions company that helps organizations turn complex information into measurable business results. Our company combines data science, analytics, technology, and industry expertise to solve challenges across marketing, customer experience, operations, and digital transformation. Blend partners with leading brands to build and implement practical solutions tailored to their business needs.

Our client in the travel and hospitality industry is seeking a Business Analyst, Debit Cards to support the continued launch, performance measurement, and optimization of a co-branded debit card product.

The Business Analyst will work directly with product management and cross-functional stakeholders

to analyze payment transaction data, develop reporting tools and performance metrics, identify

product performance gaps, and recommend strategies that improve customer acquisition,

activation, engagement, retention, and card usage.

This position requires a hands-on product analyst with strong card and payments experience. It is

not primarily a requirements-gathering, project coordination, or documentation-focused Business

Analyst role.

Required Qualifications

Candidates must have recent, hands-on professional experience with each of the following:

recommended actions.

Responsibilities

Analyze debit card payment transaction data to identify performance trends, customer behaviors, product issues, and growth opportunities.; Develop and maintain dashboards, reporting tools, and analytical infrastructure used to monitor debit card performance.; Define KPIs and success metrics across customer acquisition, activation, engagement, retention, transaction frequency, and card usage.; Use SQL to extract, combine, validate, and analyze complex transactional and customer data.; Translate analytical findings into clear business stories and actionable product recommendations.; Identify performance gaps and estimate the potential business impact of proposed improvements.; Recommend and prioritize strategies that increase debit card adoption, engagement, and usage.; Support the development and execution of the debit card product enhancement roadmap.; Present findings, recommendations, and performance updates to product leaders and business stakeholders.; Partner with product, marketing, sales, operations, analytics, and issuer stakeholders.; Monitor debit card industry trends, competitor activity, regulations, emerging payment technologies, and consumer behavior.; Contribute card and payments industry knowledge to product innovation and differentiation initiatives.

Requirements

3+ years of card and payments industry experience.; Prefered 3+ years of debit card product experience.; 3+ years of financial product and performance analysis.; 3+ years of payment transaction data analysis.; 3+ years of advanced SQL experience.; 3+ years of Tableau or Power BI experience.; 3+ years of KPI development and performance measurement.; 3+ years of analytical storytelling and business recommendation development.; Experience analyzing acquisition, activation, engagement, retention, and product usage.; Experience turning complex data into clear findings, business implications, and; Strong communication and cross-functional stakeholder management skills.; Ability to work onsite four days per week near Dallas Love Field.

Nice to have

Python experience.; Experience supporting a co-branded card product.; Experience working directly with card issuers, payment networks, or financial institution