Business Development Representative

Our client is a growing AI software startup focused on helping enterprise organizations adopt AI solutions that improve operational efficiency. As the company continues to scale its go-to-market efforts, they are seeking a Business Development Representative to generate qualified pipeline through outbound prospecting and demo setting. The Business Development Representative will be responsible for engaging prospective customers through high-volume outbound prospecting, qualifying potential opportunities, and booking qualified demo meetings for the sales team and company leadership. This is a hands-on outbound sales role with a strong emphasis on cold calling, prospect engagement, qualification, objection handling, and appointment setting.

Responsibilities

Conduct high-volume outbound cold calls to prospective customers across the U.S. and North America; Engage prospects through phone, email, LinkedIn, and other outbound channels; Communicate the company's value proposition clearly and effectively during prospect conversations; Build rapport quickly with prospective customers and maintain engagement throughout conversations; Execute consistent outbound activity to generate new sales opportunities; Identify and qualify prospective customers based on established qualification criteria; Understand prospect needs, challenges, and potential fit through effective discovery questions; Book qualified demo meetings for company leadership and the sales team; Follow up consistently with prospects to improve meeting conversion and show rates; Consistently work toward established activity, qualification, and demo-booking targets; Handle common prospect objections confidently and professionally; Navigate unscripted conversations while keeping discussions focused on potential business value; Guide prospect conversations toward appropriate next steps; Engage Directors, VPs, and other senior business decision-makers effectively; Adapt messaging based on prospect responses, needs, and level of interest; Maintain accurate prospect, activity, and opportunity information within the CRM; Track outreach activities, follow-ups, qualification details, and scheduled meetings; Maintain organized follow-up workflows across active prospects; Ensure prospect information remains accurate and up to date throughout the outbound process; Join occasional demo and customer calls to support the sales process and develop deeper product knowledge; Share feedback from prospect conversations to help improve messaging and outbound strategies; Collaborate with leadership and the sales team to improve qualification and demo-setting processes; Continuously develop an understanding of the company's AI solutions and target customers

Requirements

Experience conducting outbound cold calls and engaging prospects across multiple outreach channels; Proven experience qualifying prospective customers and booking meetings or product demos; Experience handling objections and navigating unscripted sales conversations; Able to conduct high-volume cold calling while maintaining professional, engaging, and natural prospect conversations; Strong ability to quickly establish rapport, uncover prospect needs, and maintain engagement during outbound conversations; Comfortable qualifying opportunities and moving prospects toward qualified demo meetings or appropriate next steps; Skilled at handling objections and adapting messaging during unscripted conversations; Able to manage consistent prospect follow-up while maintaining organized CRM records and activity tracking; Comfortable engaging senior business decision-makers across U.S. and North American organizations; Able to communicate the value of technical or AI-driven solutions in a clear and accessible way; Comfortable participating on camera during customer-facing meetings and demo calls

Nice to have

2–3+ years of experience in BDR, SDR, appointment setting, outbound sales, or a similar prospecting-focused role is preferred; Experience engaging Directors, VPs, or other senior business decision-makers is preferred; Experience selling SaaS, technology, healthcare, pharmaceutical, fintech, or other B2B solutions; Experience prospecting into enterprise or mid-market organizations; Experience using HubSpot, Salesforce, Apollo, ZoomInfo, LinkedIn Sales Navigator, Outreach, Salesloft, or similar sales tools; Previous experience selling to U.S. or North American customers