Business Director, Programmatic and Social

MGM is a legacy Hollywood studio now operating as a subsidiary of Amazon, which acquired the company for $8.5 billion in 2022 and merged it with Amazon Studios. Today, it functions as a premium film and television production label, blending its historic legacy with Amazon's massive streaming platform. MGM releases multiple blockbuster films throughout the year. The Programmatic and Social BD provides day-to-day leadership to their direct team across both London and Poland, and the client. You will ensure on-going and timely optimization is delivered whilst constantly looking for opportunities to deliver and improve campaign performance. This role takes the lead on delivering programmatic and paid social excellence for our clients and spearheading innovation both from in-house managed campaigns and via partners and 3rd parties.

Responsibilities

Provide day-to-day leadership to their direct team across London and Poland and the client; Ensure ongoing and timely optimization is delivered while constantly looking for opportunities to deliver and improve campaign performance; Lead programmatic and paid social excellence and spearhead innovation; Oversee and ensure best-in-class campaign activation across relevant accounts; Manage and develop a team of programmatic and social specialists based in Poland; Identify data, technology and tools and media sources that can be used to power performance and negotiate and manage these partners to deliver success; Work with WPP Media to drive best practice from across the group into programmatic outputs; Adapt and establish processes, templates etc for campaign management, optimisation and reporting; Be escalation point for direct team on activation issues and challenges; Be involved in tracking and technical elements of campaign delivery including mobile campaigns and MMPs; Ensure flawless activation and own/manage topline QA processes; Manage client interaction and nurture key strategic relationship; Agree and set business objectives for each campaign and review performance; Create/design programmatic strategy for client portfolio; Drive revenue growth through spotting new optimisation opportunities, services or products; Develop strong relationships with media owners and other service providers; Drive understanding of relevant products and solutions developed within the group; Line manage 2 Digital AMs and one AE; Manage, motivate and train individuals; Ensure workloads are managed and prioritised in line with client needs and SLAs; Identify training requirements with Line Manager and formal plan for delivery; Responsible for team’s development; Highlight great teamwork and client initiatives; Use tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights; Ensure financial accuracy, integrating planning and buying process and reconciliation of spends; Maintain standards and process throughout end-to-end campaign lifecycle; Develop productive relationships with key internal departments and help develop new revenue opportunities; Understand and promote function and value of other departments

Requirements

Passionate about programmatic and paid social activation and driving continued excellence; Proven experience in programmatic multi-channel campaign activation and management; Experience in developing and leading client relationships; Exceptional people management skills, including support and development of junior team members; Confidence in core trading platforms, in particular DV360, TTD and Amazon; An understanding of how Programmatic can integrate with other digital and offline channels; Ability to translate technical and complex points to non-technical audiences and coach others to do the same; Ability to develop and execute comprehensive testing roadmaps in the Programmatic space – audience, media, creative; Experience working on mobile-focussed campaigns including tracking via an MMP; Experience in programmatic media with a good level of expertise across programmatic display; Strong understanding of paid social platform techniques and optimisation mechanisms; Strong understanding of how display works within the performance and digital ecosystem; Experience of setting up a programmatic buying unit; Working knowledge of best practices within display; Strategic understanding of how performance media can be leveraged to drive business growth; Ability to set appropriate performance centric KPIs and evaluate activity against these and understand the role of secondary KPIs and how they support media activation; Working knowledge of key tracking solutions; Proven people management and leadership qualities; Ability to manage upwards as well as downwards; Possesses initiative and demonstrates resourcefulness; Excellent organisational and communication skills

Nice to have

Hands-on experience in planning, buying and optimising across all channels is useful; All academic backgrounds will be considered – qualifications in maths, data, media of interest; Professional digital media/advertising qualifications will be of an advantage

Benefits

Competitive medical; group retirement plans; vision insurance; dental insurance; significant paid time off; preferential partner discounts; employee mental health awareness days; employee resource groups; frequent in-office events; hybrid working