Business lead / Sr Staff Product Marketing Engineer- MCU on automotive )

Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world-leading MCUs, SoCs, analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world’s leading manufacturers of electronics you rely on every day; you may not see our products, but they are all around you.

Renesas employs roughly 21,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what’s next in electronics and the world.

The Business Lead (BL) is responsible for strategy, execution, business performance and ownership of a defined subset of the Embedded Processing product family, including microcontroller, microprocessor or connectivity ICs and related hardware/software platforms. Reporting to the Product Line Manager (PLM), the Business Lead drives product investment and roadmap strategy based on market needs, product definitions, execution, pricing, marketing, revenue growth and lifecycle management, while partnering and influencing cross-functionally with engineering, sales, operations, marketing, and customers.

Responsibilities

Product investment and roadmap strategy; Develop a high-ROI product investment strategy for fast revenue growth aligned with market trends and target segments; Ensure product definitions and roadmap meet short-term and long-term business goals; Partner with marketing with ‘go-to-market’ strategy execution and product launch collateral; Ensure sales and FAEs are trained and equipped with competitive positioning and promotional collateral; Customer engagement; Establish deep relationships with key customers; Align with customers on product roadmap, and design-in support; Track competition products and benchmark performance to update investment roadmap; Support strategic account and regional reviews; Lifecycle management; Work with operations to manage product from concept through introduction, maturity and end-of-life; Lead PCNs and EOL planning in close collaboration with operations; Drive Operations to execute cost reduction initiatives (wafer/package/assembly cost reduction, test time reduction, multi-sourcing, die shrinks, etc); Coordinate technical updates, Product Change Notifications (PCN), Product Discontinuation Notifications (PDN), etc.

Requirements

Bachelor’s degree in electrical engineering, Computer Engineering, or related technical fields. Master’s degree or MBA is a plus.; 4+ years of experience in semiconductor, embedded systems, or related industries; 2+ years in product management or product line management; Experience in Strategic Marketing, Technical Marketing, Business development, Applications, Supply chain management, Cost management, or related roles; Understanding of microcontroller in consumer, industrial, automotive and data center or communications infrastructure applications and systems; Understanding of:; Microcontroller architectures (ARM Cortex, RISC-V, etc); Embedded software ecosystems; Semiconductor cost structures, wafer economics, and supply chain dynamics; ‘Customer-first’ mindset; Excellent written and oral communications skills. Ability to present complex concepts in a clear, concise and effective way across technical and non-technical audiences; Ability to work effectively with teams located in multiple locations and time zones around the world; Ability to collaborate and be effective in a fast-paced environment; Strategic thinking with data-driven decision making; Excellent interpersonal skills. Ability to influence cross-functional stakeholders; High energy, self-motivation and go-getter attitude.; Track record of successfully launching products, generating design-wins and ultimately driving revenue growth.