Channel Activation Manager Global Travel Retail - Available Immediately

Contribute to Lindt Global Travel Retail growth as part of the global Marketing team. The role is responsible for developing and implementing effective marketing campaigns to achieve set brand and sales targets. The Channel Activation Manager is working closely with all internal and external stakeholders to develop innovative concepts to drive growth.

Responsibilities

Responsible for developing effective marketing campaigns for novelties and core assortments based on approved marketing plans of the Brand teams; Develop creative concepts that meet set targets regarding scalability, innovation factor, budget and global relevance; Develop customer-exclusive activation concepts to drive in-store visibility and conversion and support exclusive launches; Analyze consumer and industry trends and incorporate them into conceptual development; Collaborate with internal stakeholders to define budgets, targets and timelines for each activation; Manage end-to-end execution of activation campaigns across all brands; Oversee and manage the creation of all campaign assets in close collaboration with Brand Managers; Coordinate internal Brand & Trade Marketing to ensure on-time and on-budget execution; Select and onboard local partners (agencies and suppliers) in collaboration with regional teams; Monitor and analyze campaign performance in close collaboration with Sales; Provide clear recommendations for continuous improvement; Organize and execute promotional activities for Global Account Heinemann; Coordinate brand activations with Marketing and Sales Teams; Adapt existing guidelines, concepts and brand identities to customized space; Manage stakeholders (internal and external), including briefing and coordination with agencies and customers; Coordinate data and print material; Track promotional executions; Coordinate and oversee Retail in Travel Retail projects, ensuring timelines, workstreams and deliverables are aligned; Handle project communication and reporting on progress, milestones, openings and potential risks; Support regional teams in conceptual development of local adaptation; Develop regionally relevant activation concepts where appropriate; Manage internal sales requests related to brand activations; Provide support in other projects (e.g., meetings, presentations); Manage relevant ad-hoc requests from internal and external counterparts

Requirements

Proven track record in trade marketing and/or market activation, ideally in a fast-paced FMCG environment; preferably experience in Travel Retail; BA degree in Marketing or equivalent required; Fluency in English is mandatory; Very organized & structured way of working; Solution-oriented with strong problem-solving skills; Strong self-drive; Team player who thrives in cross-functional teams; Works well with internal and external stakeholders (agencies, suppliers etc); Can establish priorities and meet deadlines; Ability to balance commerciality with creativity to achieve set performance targets; Flexible and dynamic, independent working style, comfortably navigating in a fast-paced environment

Nice to have

Experience in Travel Retail; Advanced Microsoft Office skills (PPT, Word, Excel); Photoshop etc.