Channel Marketing Specialist

Bosch Rexroth is one of the world’s leading providers of Drive and Control Technologies. Regardless of the motion task that customers face anywhere in the world, they will always find a Bosch Rexroth team with local experience and the appropriate know-how from more than 30 industries and all drive and control technologies. Our associates take on their customers’ challenges with passion and persistence until the right solution is found. This is what makes Bosch Rexroth a strong, reliable partner for Mobile Applications, Machinery Applications and Engineering and Factory Automation. As the Drive & Control Company, we develop, produce, and distribute our components and system solutions in over 80 countries.

Bosch Rexroth, dba HydraForce, Inc. offers one of the most comprehensive lines of high-quality hydraulic cartridge valves for the mobile and industrial equipment markets. We design and manufacture high performance valves that meet virtually any need encountered in machine design. Our cartridge valves are designed to fit a wide range of industry-common valve cavities. Our employees enjoy a fast-paced and challenging work environment that provides them with daily opportunities to Power Forward their careers. For almost 35 years, Bosch Rexroth, dba HydraForce, Inc. has been producing the most innovative electro-hydraulic control solutions for the mobile machinery and industrial equipment markets.

The Channel Marketing Specialist partners closely with distributors, regional sales managers, product management, sales and marketing leadership to drive demand and strengthen brand presence. The Channel Marketing Specialist will help ensure our distributor partners have the tools, training, and strategic marketing guidance needed to win.

Channel Strategy, Planning, Partner Enablement & Support

- Serve as the primary marketing contact for HydraForce and Bosch Rexroth compact hydraulics distributors in North America.
- Build strong relationships with distributor sales and marketing contacts to understand regional needs and support distributor business development efforts.
- Provide distributors with co-branded assets, product content, campaign materials, technical visuals, and localized marketing support. In some cases, develop personalized co-branded distributor marketing assets to support promotion of compact hydraulic products and solutions.
- Assist with distributor sales enablement training: brand guidelines, brand positioning, and promotion of sales enablement tools available to support distributor revenue growth of HydraForce and Bosch Rexroth products.
- Support strategic initiatives, specifically drive growth of Compact Hydraulic solutions through distribution

Distributor Support

- Develop and deliver product training modules (webinars) for distribution partners.
- Provide distributor event support and coordinate shipment of product and marketing materials as needed.
- Provide guidance for content hosted on distributor websites to support the HydraForce brand pages.

Marketing Operations

- Processing project quotes and management of the SAP PO Process for vendors.
- Responsible for entering all requests into the Purchasing tool and tracking status.
- Act as a liaison with other internal departments.

Tracking & Performance

- Provide insights to the NA Sales and Marketing Leadership; contribute to quarterly distributor review processes.
- Receive/document feedback on distributor marketing activities and the adoption of marketing tools.
- Other duties as assigned.

Requirements

Bachelor's Degree in Marketing, Business or related field; 3 years marketing experience in B2B (manufacturing/industrial experience preferred); Data driven approach with ability to measure and communicate impact; Strong organizational, time management, coordination and communication skills; Strategic thinker with ability to translate insights into actionable programs; Strong partnership mindset and ability to influence without direct authority; Microsoft Office (Word, Excel, PowerPoint)

Nice to have

experience in channel marketing preferred