Chief Creative Officer

Chief Creative Officer at Staycity Group: shape brand storytelling across Europe, lead design teams, and fuse home comfort with hotel-grade experiences for unforgettable guest journeys. The Chief Creative Officer is a senior leadership role reporting to the CEO, owning the creative soul of both brands across every guest touchpoint.

Responsibilities

Provide creative leadership on property design for new builds, refurbishments, and conversions; Set the creative brief and direction for all new Wilde and Staycity properties at concept stage; Review and sign off on interior design proposals, materials specifications, FF&E selections, and artwork programmes; Build and manage relationships with a roster of preferred architects and interior designers across European markets; Ensure design decisions are commercially viable and operationally achievable without compromising creative standards; Champion locally-rooted design thinking; Articulate and protect the positioning of each brand; Lead periodic brand reviews; Manage the briefing and output of external brand agencies, creative studios, photographers, and copywriters; Define and maintain comprehensive brand systems for both Staycity and Wilde; Build the internal creative team's capability to be a genuine centre of brand excellence; Shape the sensory and emotional experience of every guest; Define the experience pillars for each brand; Work closely with Operations leaders and F&B leader to ensure the guest journey is coherent; Develop and document brand experience standards; Champion the guest perspective in internal decision-making; Direct the development of branded products, in-room amenities, and guest-facing collateral; Lead the creative selection and curation of in-room amenity ranges; Oversee the design of all branded merchandise, retail items, and gifting; Ensure sustainability and quality credentials of products align with the Group's values; Keep Staycity Group ahead of cultural, design, and hospitality trends; Actively scan culture, design, travel, food, and lifestyle trends; Build and nurture relationships with artists, designers, architects, and cultural figures; Identify opportunities for brand partnerships, collaborations, and cultural moments; Champion innovation in guest experience and brand expression

Requirements

Significant creative leadership experience; A demonstrable portfolio of brand-building work; Experience working across both physical spaces and digital creative; Familiarity with European markets; Experience leading multidisciplinary creative teams; Exceptional visual taste and a strong point of view; Strategic thinking combined with hands-on creative instinct; Strong communication and storytelling skills; Commercial awareness; Collaborative and influence-led leadership style; Curiosity, taste, and genuine engagement with culture; Clear understanding of what it means to build brands that guests feel genuine affinity for

Nice to have

Ideally including a senior role (Creative Director, Head of Brand, CCO, or equivalent) within luxury or premium lifestyle hospitality, branded residences, luxury retail, or a closely related lifestyle or cultural sector; Ideally spanning interior design and brand strategy