Commerce Account Director

Responsibilities

Account Leadership & Delivery: Lead the end-to-end output of the team across client-facing work and operational delivery. Ensure consistently high standards, with strong adherence to processes, controls, and best practices.; Strategic Planning & Business Understanding: Develop a deep understanding of the client’s business, objectives, and KPIs. Apply this to shape effective, insight-led retail media strategies that drive measurable outcomes.; Retail Media Platform Expertise (Amazon, Citrus, Criteo): Demonstrate strong experience working across key retail media platforms including Amazon, CitrusAd, and Criteo. Apply platform expertise to guide planning, optimisation, and performance, ensuring best-in-class execution across search and display channels.; Tesco Retail Media SME Leadership: Act as the subject matter expert for Tesco retail media, overseeing full-funnel activity and ensuring a cohesive approach from awareness through to conversion. Provide strategic guidance to both internal teams and clients on Tesco capabilities, opportunities, and best practices.; Innovation & Proactive Thinking: Stay informed on industry trends, platform developments, and new product releases. Proactively identify and introduce opportunities to enhance client performance and maintain a competitive edge.; Client & Partner Relationship Management: Build and maintain strong relationships with key client stakeholders and media partners. Act as a trusted point of contact, confidently contributing insights and recommendations beyond immediate scope.; Team Leadership & Development: Support and develop a high-performing team, fostering a collaborative and accountable working environment. Take an active role in coaching, performance management, and career progression.; Communication Leadership: Lead day-to-day communications across clients, partners, and internal stakeholders, ensuring clear alignment and effective delivery. Engage senior leadership when required.; Operational Excellence & Process Improvement: Continuously identify opportunities to improve efficiency through better processes, automation, and adoption of tools and technology.; Financial & Process Ownership: Oversee activation-related financial processes, ensuring accuracy, compliance, and timely delivery across all campaigns.; Measurement & Performance: Maintain a strong understanding of measurement frameworks and partner capabilities. Use this knowledge to guide optimisation strategies and performance discussions with clients.; Workshops & Strategic Contribution: Lead and contribute to client workshops and planning sessions, bringing structured thinking, insight, and strategic direction.; Cross-Team Collaboration: Work closely with cross-functional teams (including GOC) to ensure seamless integration and consistent, high-quality execution across all workstreams.; Retail Media Integration: Play a key role in embedding retail media within broader client strategies, identifying opportunities to connect activity across the wider marketing mix, including audience planning in systems such as Sphere and Nectar 360.; Partner & Product Development: Support the development and testing of commerce products and solutions in collaboration with partners such as Skai, ensuring continued innovation and relevance.; Personal Development: Set clear objectives with your line manager and demonstrate ongoing growth in leadership, strategic thinking, and client impact.

Requirements

Strong experience in eCommerce and retail media, including campaign set-up, management, optimisation, and reporting across both media owner and technology vendor platforms.; Excellent understanding of the strategic and tactical application of retail media and digital marketing, with the ability to translate this into effective client solutions.; Proven hands-on experience across key platforms, including Amazon, Criteo, and CitrusAd, with a solid understanding of the wider UK retail landscape (e.g. Tesco, Sainsbury’s, ASDA, Morrisons, Ocado) and quick commerce partners (e.g. Deliveroo, Uber Eats).; Experience working with bid management platforms such as Skai and/or Pacvue.; Experience with planning and activation across search/sponsored product and DSP.; Demonstrated project management and team leadership experience, with the ability to manage multiple workstreams and deliver against deadlines.; Strong stakeholder management skills, with experience coordinating across clients, internal teams, and external partners.; High level of data literacy, with the ability to interpret performance data and translate insights into clear strategic recommendations.; Strong attention to detail, ensuring accuracy and quality across all outputs.; Confident communication and storytelling skills, able to present ideas and strategies clearly and persuasively to a range of stakeholders.; Effective team management capabilities, including workload prioritisation, clear communication, and supporting team development.; A proactive, solutions-focused mindset with the ability to remain calm under pressure and navigate complex or fast-paced environments.; A genuine drive to elevate work beyond the expected, bringing energy, curiosity, and continuous improvement to the role.; Embody WPP and WPP Media core values: Be Extraordinary by leading collectively to inspire transformational creativity, Create an Open Environment by balancing people and client needs, cultivating trust and collaboration, Lead Optimistically by championing growth and development to drive progress across the business.; UK based role and requires individuals to have the right to work in this location.

Nice to have

Experience with AMC for audience and insight

Benefits

competitive medical; group retirement plans; vision and dental insurance; significant paid time off; preferential partner discounts; employee mental health awareness days