Community Sales Director

The Community Sales Director (“CSD”) is responsible for achieving and exceeding the community’s monthly and quarterly revenue/sales targets; developing the community’s internal and external marketing; and building the community’s strategic relationships with various referral sources to produce highly qualified inquiries. Along with other Atria employees, the CSD promotes the leasing and marketing success of the community.

Responsibilities

Spend over 50% of time outside of the community generating inquiries to meet and exceed monthly and quarterly revenue targets; Generate inquiries and move-ins from targeted referral sources by developing and maintaining relationships outside of the community; Collaborate with Executive Director (“ED”) to forecast move-ins accurately; Facilitate training and continuous in-servicing for all community staff that may field an inquiry call or conduct a walk-in or scheduled tour; Ensure that responses to inquiries are handled properly, timely and with appropriate follow-up and demonstrate sense of urgency regarding occupancy rates; Position ED or Resident Services Director (“RSD”) as local experts on aging through facilitating introductions, joint sales calls, and strategic sales & marketing events; Develop and maintain strong relationships with national and local referral agencies; Quickly engage new inquiries on the phone and in person with the objective of helping guide them towards a sale; Follow-up with in-home visits to potential residents or at locations of influencer(s); Build relationships with inquiries and potential residents through discovery, listening with empathy and asking follow-up questions; Accurately maintain the community’s Customer Relationship Management database; Curate extraordinary customer experiences through home visits, hospital/rehab visits, highly personalized tours, and personal follow ups; Work with the ED to develop and implement a rolling 90-day Sales and Marketing Plan; Manage and monitor community marketing budget; Help ED recognize first impressions and rent-ready apartment challenges/opportunities; Ensure smooth hand-off of committed customers to ED, RSD and Community Business Director; Monitor the market and the competition of other senior living communities outside of Atria; Create, market and implement engaging events for inquiries and local influencers, both inside and outside of the Community; Serve as a resource by educating and providing information to those who advise seniors on health and alternative living options; May perform other duties as needed and/or assigned

Requirements

One (1) or more years of related sales experience; Strong customer service skills; Basic financial knowledge of revenue and profitability; Strong computer and electronic file management skills; Strong organizational skills; Ability to maintain confidentiality; Must be organized, detail-oriented, and able to multi-task; Ability to work flexible hours, including evenings, weekends, and holidays; Position requires driving responsibilities (may use Company provided vehicle and/or personal vehicle); Must possess valid driver’s license

Nice to have

Bachelor’s degree from a four year college or university preferred

Benefits

Competitive Pay; Paid Holidays & PTO; Comprehensive Health Plans; Career Advancement Opportunities; Tuition Reimbursement; Employee Loyalty Rewards Program; Retirement Savings Plan with Employer Match; Rewards & Recognition; Health & Safety