Consumer Marketing Manager

Coloplast is a global leader in ostomy care, developing products and services that support people living with an ostomy. We are looking for a Consumer Marketing Manager that will lead short and long-term strategic marketing responsibilities for our Ostomy portfolio in the community setting, with a focus on consumer acquisition, product preference, retention, and long-term use of Coloplast ostomy products. You will report directly to the Director of Marketing, Ostomy, focusing on the US business in partnership with our Global Marketing colleagues, US-focused customer experience marketing team, and cross-functional partners supporting the US business.

Responsibilities

Lead the execution of our 5-year, Impact 4 strategy for Ostomy Care, with focus on identified growth opportunities with consumers for ostomy products across barriers and pouches and supporting products; Develop and lead consumer marketing strategies focused on consumer acquisition, leading to achievement of growth targets in the US business; Define and own brand positioning and messaging frameworks across all consumer touchpoints; Own the consumer journey strategy from post-acute transition through long-term community use, ensuring a cohesive experience that drives product adoption and brand loyalty; Analyze the competitive landscape and consumer trends to inform strategic decisions, deriving insights from market research, collaboration and event execution; Lead the development of consumer-facing materials to support product campaigns, product education, and product commercialization in collaboration with internal partners; Identify consumer association, advocacy, ambassador, and community event opportunities that can support product education, brand preference, and community growth; develop execution plans in partnership with appropriate internal teams; Lead product launch process for consumer-focused product launches; Define KPIs and evaluate performance of community growth initiatives, including acquisition, conversion, retention, campaign engagement, product mix, channel performance, and business impact; Partner with Customer Experience Marketing, digital, database, service, and MarCom teams to develop product messaging, campaign inputs, and channel-ready assets that support community growth objectives; Collaborate with Medical Affairs and Payers & Evidence to translate approved clinical evidence, product claims, and user insights into relevant, compliant consumer-facing product messages and materials; Brief and effectively manage deliverables with internal MarCom team on consumer branding and design projects; Partner with and influence Global counterparts to develop product-supporting campaigns, evidence, and value propositions for the US consumer market; Work closely with Payers & Evidence, Market Access, and DME Suppliers to build better and sustainable access for Ostomy Care in the US; Continuously seek input from Sales, Service, and Customer Experience partners to ensure strategy alignment; Effectively manage annual marketing budget within assigned area and forecast spend throughout the year; Conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the AdvaMed Code of Ethics on Interactions with Healthcare Professionals, and company policies; Other duties as assigned.

Requirements

BS/BA in Business or Marketing; 3+ years Marketing experience, ideally in a regulated or healthcare market; Highly analytical in both qualitative and quantitative data, and make data-driven decisions; Proven track record of developing and executing successful consumer marketing campaigns; Ability to work in a cross-functional team environment; Excellent communication and leadership skills; Experience in budget management; Comfort with a broad spectrum of tasks across strategic and tactical; Ability to identify, analyze and solve problems with minimal direction and make decisions with confidence; Strong verbal and written communication skills; Domestic and minimal international travel required; High proficiency in Microsoft Word, Excel, PowerPoint

Benefits

Comprehensive medical, dental, and vision insurance plans; company sponsored wellness programs and mental health resources; paid leave of absence for qualifying events; generous paid parental leave for both birthing and non-birthing parents; competitive 401(k) plan with company match that vests immediately; financial planning services; corporate discount programs; generous paid time off; flexible work hours; flexible work arrangement options; opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement; recognition programs including peer recognition, bonuses, awards, and special events; team-building activities, volunteer opportunities, and company-sponsored events; sustainability strategy; additional compensation in the form of bonuses and/or incentives