Copywriter

The Copywriter will be part of the Studio C Creative & Content Strategy team, partnering closely with the Art Director to develop and bring ideas to life across social, digital, and omni ecommerce platforms – crafting compelling, culturally relevant copy that reflects how people talk about, discover, and experience our brands and food today. Working across a range of brands and content needs, this role helps shape how Campbell's brands connect with audiences – balancing storytelling, brand voice, and performance to create content people actually want to engage with. At the core, this role brings strong instincts for brand voice, curiosity for culture, and an understanding of how messaging and content work across digital-first platforms – combining craft and emerging AI tools to unlock faster ideation, sharper thinking, and more scalable content development. This role will help fuel a high-volume content engine for some of the most iconic brands in food. This is a hybrid role based in Camden, NJ.

Responsibilities

Partner with the Art Director to lead concept development across high-, mid-, and low-priority projects (including photoshoot creative direction, video storyboards, organic social concepts, sales sizzle scripts, etc.); Translate strategy and insights into clear, engaging, platform-relevant messaging; Adapt tone and messaging across brands and platforms while maintaining brand voice consistency; Leverage AI and emerging tools to support idea generation, copy exploration, and rapid iteration across concepts and executions; Optimize copy based on performance data, platform best practices, and evolving trends; Contribute to rapid-turn content needs; Participate in brainstorms and bring proactive, insight-driven ideas to the table

Requirements

Bachelor's degree in Communications, English, Marketing, or related field; 6+ years of copywriting experience in an agency, brand, or in-house creative environment; Strong portfolio demonstrating social-first and digital content writing; Deep understanding of platform-native voice (TikTok, Instagram, etc.); Ability to flex tone; Strong collaboration skills in fast-paced, high-volume environments; Experience in food culture or food brand experience; Experience using AI and emerging tools to support ideation, copy development, and rapid iteration, bringing a proactive approach to exploring how technology can enhance creative thinking and content output

Nice to have

Familiarity with SEO principles and digital shelf content

Benefits

Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners); matching 401(k) plan with immediate vesting; unlimited sick time; paid time off and holiday pay; free access to the fitness center if in WHQ; access to on-site day care (operated by Bright Horizons) and company store; Campbell's Cares program matches employee donations and/or volunteer activity up to $1,500 annually; variety of Employee Resource Groups (ERGs)