Creative Intelligence Analyst

We are seeking a highly analytical and creative-minded Creative Intelligence Analyst to join our team. This role is designed to bridge the gap between media performance and creative production. You will be responsible for dissecting creative performance data to understand why certain ads perform better than others, translating those insights into actionable strategies for our creative and media teams. You will work closely with our Creative/Pencil Lead and Media Buyers to optimize our creative output based on rigorous data analysis.

Responsibilities

Analyze the performance of creative assets across various platforms (Meta, TikTok, YouTube, etc.) to identify winning patterns and elements; Evaluate creative components such as hooks, visuals, copy, and CTAs to determine their impact on KPIs like CTR, CPA, and ROAS; Build and maintain comprehensive dashboards and reports that focus specifically on creative efficacy; Act as the primary liaison between the Media/Data teams and the Creative/Production teams; Translate media performance data into creative lessons learned and actionable creative briefs; Collaborate with the Creative/Pencil Lead to integrate AI-driven insights into the creative workflow; Develop and manage a robust creative testing roadmap including A/B testing and multivariate testing protocols; Provide data-backed recommendations for creative iterations and optimizations; Oversee the metadata tagging process for creative assets; Participate in regular cross-departmental syncs; Educate the creative team on performance metrics; Stay ahead of industry trends and platform updates

Requirements

3-5 years of experience in media analysis, digital marketing, or a performance-driven creative role; Advanced English proficiency; Proficiency in data analysis tools (Excel, SQL, Google Data Studio, Tableau) and platform native analytics; Deep understanding of Paid Social and Programmatic ads platforms; Strong grasp of storytelling, visual design principles, and what resonates with audiences on social media

Nice to have

Experience with AI-driven creative tools (e.g., Pencil); Experience with creative management platforms

Benefits

Savings fund with employer matching contribution; Custom work environment with remote work up to 60% of days and flexible hours between 8am and 6:30pm; Private health insurance including visual and dental plan coverage