Creative Lead

Founded in 2016, Right Side Up is the premier growth marketing consulting firm in the U.S. We are seeking a Creative Lead to lead and shape the next phase of creative at Right Side Up. This role goes beyond execution—it’s about driving performance through creative, leading talent, and helping shape strategy across a diverse client portfolio.

Responsibilities

Lead the creative direction across multiple clients, ensuring work is high-quality and grounded in strategy; Turn data and performance insights into clear, actionable creative direction; Develop campaigns across channels including paid social, email, web, OOH, and more; Set a high bar for creative work while balancing brand storytelling with measurable results; Partner with growth and media teams to understand what’s working and where creative can improve performance; Help develop and iterate on testing approaches and creative concepts; Use insights to refine messaging, visuals, and formats over time; Manage and mentor a distributed team of designers, copywriters, and freelancers; Assign the right talent to the right projects based on strengths and client needs; Provide clear feedback and direction to help the team grow and do their best work; Build a collaborative, accountable, and supportive team environment; Build strong relationships with clients and act as a trusted creative partner; Present work clearly and confidently, guiding conversations and incorporating feedback; Help clients understand how creative ties to performance and business results; Support or lead new business efforts when needed; Work closely with growth marketers, strategists, and account leads to align creative with broader goals; Help improve how we produce, test, and iterate on creative internally; Stay curious about new tools and technologies, including AI, and look for ways they can improve how we work; Explore opportunities to use these tools to increase speed, quality, and scale

Requirements

5+ years in a creative agency or similar environment, with experience managing creative teams; Experience working on performance marketing campaigns such as paid social or lifecycle; Comfortable looking at performance data and using it to inform creative decisions; Understands how testing and iteration improve results over time; Strong background in concepting, campaign development, and visual storytelling; Proficient in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign); Able to manage both clients and teams effectively; Clear, confident communicator with strong presentation skills; Comfortable working in a fast-paced, evolving environment; Willing to take on new challenges and help shape how the team works; Interested in how new tools and technologies are changing creative work; Open to experimenting with new ways of working