Creator Strategy & Growth Manager

We're looking for a Creator Strategy & Growth Manager to join our Creator Strategy team, within our Marketing team, in our Barcelona studio hub on a hybrid basis (2 days in office). This is a Fixed Term Contract of 6+ months.

Responsibilities

You'll help shape and run the influencer marketing initiatives that turn creator content into measurable impact - managing budget, agency relationships, and the day-to-day operations that keep every campaign on track; You'll balance performance-oriented influencer marketing (installs, CPI, ROAS) with brand-oriented influencer marketing (awareness, community, brand voice), working closely with UA/performance marketing, brand and legal/IP teams; Run Influencer Marketing Operations: Own creator selection and vetting, content brief coordination, and campaign flighting across YouTube, Meta, TikTok, and Twitch for multiple game titles; Own Agency Relationships: Negotiate rates with talent agencies, resolving day-to-day issues as campaigns run; Support Influencer Marketing Strategy: Help shape the creator strategy across the portfolio and translate it into operational plans, timelines, and campaign briefs; Help Build and Share Strategy Decks: Share influencer campaign plans and budget scenarios with cross-functional stakeholders, including performance/UA audiences who expect CPI and CPM, not just reach and volume metrics; Manage Vendor Operations: Onboard new creator and agency suppliers and liaise with procurement and finance teams to keep operations; Track Performance: Use MMPs (Singular, Adjust, AppsFlyer) and dashboarding tools (Looker) to monitor influencer campaign performance across funnel stages and trigger optimizations; Own Reporting Cadence: Deliver campaign recaps, end-of-campaign wrap reports with learnings, and executive-level presentations, keeping stakeholders aligned on both strategy and execution status

Requirements

Bachelor's degree in Marketing, Business, or a related field; Experience in influencer marketing, creator marketing, or a related discipline, ideally in gaming; Strong knowledge of CPM/rate benchmarks and hands-on experience negotiating pricing and terms with talent agencies; Comfort owning operational details — contracts, invoices, budget pacing, vendor paperwork — alongside higher-level strategy; Strong analytical skills; Strong Google Sheets/Excel skills, plus working knowledge of MMPs and data visualization tools (ideally Looker); Clear, confident written and verbal communication for both internal stakeholders and external agency partners; Comfort prioritizing across competing timelines and stakeholders, context-switching between brand voices, and understanding of IP guidelines across a portfolio of titles

Nice to have

Gaming industry experience; Knowledge of creator/ambassador programs and reward mechanisms (e.g. rewarded deep links, promo codes); Experience working directly with UA/performance marketing teams on influencer and creator marketing; Familiarity with influencer disclosure requirements