CRM Lead, Gaming

We’re one of the world’s leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 10,000 people and serve over 120 million customers in 26 languages.

We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of growth opportunities, giving them the opportunity to make a real impact in the world of online gambling and gaming. As a forward-thinking company, we’re breaking new ground in software innovation too, redefining what’s possible for our customers worldwide.

Our focus on In-Play betting has solidified our market-leading position, featuring more than 1.38 million In-Play sporting events a year. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe (750,000), we handle over 6 million HTTP requests daily and process more than 1.5 million bets per hour at peak.

As CRM Lead, Gaming you will be responsible for developing and implementing CRM strategies to drive customer engagement, retention and loyalty for our online casino product.

You will be a key member of the gaming CRM team; who are responsible for creating strategic CRM roadmaps, executing and analyzing campaign performances which aim to drive long-term customer engagement & loyalty. Your knowledge of the online casino industry and the customer behavior will be essential in driving meaningful progress.

The salary range for this position is between $75,000 and $105,000 annually.

Requirements

Experience working in a CRM or marketing related role preferred.; Deep understanding of the online gaming industry, understanding of the main competitors, as well as experience in managing CRM and promotions across gaming or sportsbook.; Commercially minded, data literate with strong analytical skills and comfortable in using raw data to draw useful conclusions and make up decisions.; Comprehensive knowledge of Customer Data Platforms (e.g. Optimove) and/or Execution Platforms (Braze) is essential.; Proven track record of delivering growth through promotion and retention strategies; Experience with planning, project management, execution and evaluation against target metrics; Results driven with the desire to test, re-evaluate, optimize, and test again; Work to tight deadlines on own initiative and under pressure to deliver results to meet the needs of stakeholders.; Interact with a range of different departments and build strong cross-departmental relationships.; Communicate effectively and clearly with all levels of staff both verbally and in writing.; Make sound, logical decisions and have the drive to see projects through to completion.