CRM Manager (HubSpot)

Urbex, a BMD Group company, is seeking a HubSpot CRM Manager to lead the vision, governance, and hands-on execution of its CRM strategy. The role is both strategic and hands-on, setting the CRM vision, governance and operating model while configuring and optimising HubSpot day-to-day, and supports the “1,000 lots settlement per annum” growth ambition through improved data quality, governance, privacy compliance, platform optimisation and reporting.

Responsibilities

Evolve the CRM strategy and roadmap to align processes and tools with business goals; Strengthen CRM governance, ensuring data integrity, privacy compliance and alignment with BMD Group standards; Serve as HubSpot’s platform administrator and SME, overseeing workflows, properties, pipelines, roles, and documentation; Maintain clear documentation and build user capability through training, onboarding, guides and playbooks; Deliver dashboards and reports that support timely, informed decision-making; Work cross-functionally to support sales processes, marketing automation, and customer communications, including B2B and internal communication streams; Partner with external providers (HubSpot partners, BI teams, integration specialists) for system enhancements and support; Contribute to analytics, segmentation and engagement initiatives; Maintain documentation of configurations, data definitions, governance standards and processes

Requirements

5–8 years’ experience managing CRM platforms, with proven, hands-on expertise in HubSpot configuration, automation and reporting (mandatory); Tertiary qualification in Business, Information Systems, Data Analytics or related field; Solid understanding of data governance, privacy and CRM best practice; Strong stakeholder management and change leadership skills; Advanced analytics capability, able to convert data into insights; High-level organisational and project management skills; Advanced Excel; experience with Power BI, Tableau or similar is required; Strong communication skills and a genuine interest in property development

Benefits

Be part of an award-winning national team and shape a major CRM transformation; Work within a stable organisation backed by the BMD Group, with long-term capability and a people-first culture; Join a collaborative, relationship-driven environment focused on open communication and practical problem-solving; Partner with supportive internal teams and trusted external specialists to drive meaningful improvement; Align with values that matter: Family, Empowered, Collaborative and Driven