CRM Manager, Sports

We’re one of the world’s leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 10,000 people and serve over 120 million customers in 26 languages.

We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of growth opportunities, giving them the opportunity to make a real impact in the world of online gambling and gaming. As a forward-thinking company, we’re breaking new ground in software innovation too, redefining what’s possible for our customers worldwide.

Our focus on In-Play betting has solidified our market-leading position, featuring more than 1.38 million In-Play sporting events a year. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe (750,000), we handle over 6 million HTTP requests daily and process more than 1.5 million bets per hour at peak.

As a CRM Manager, Sports you will develop the promotional strategy & lead in building customer loyalty for all user lifecycles through promotional offers and best in class user journeys.

Through leading the Sports CRM team you will support them to plan, manage, and optimize customer promotions and loyalty programs, leveraging deep knowledge of CRM/CDP platforms and a robust test-and-learn approach.

Your strong analytical, leadership, and cross-departmental collaboration skills will drive business performance and enhance customer experience within a fast-paced environment, while ensuring regulatory compliance. Having a commercially minded and data-driven CRM background with extensive experience in the online sports betting industry will be important for long-term growth.

The salary range for this position is between $105,000 to $130,000 annually.

Requirements

Extensive experience working in CRM or loyalty related roles within the online sports betting industry.; Commercially minded, data literate with strong analytical skills, and comfortable in using raw data to draw useful conclusions and make decisions.; Comprehensive knowledge of Customer Data Platforms (e.g. Optimove, XtremePush) and/or Execution Platforms (Braze) is essential.; Deep understanding of the online sports betting industry including promotional mechanics, loyalty schemes, and customer lifecylces.; Demonstrate the ability to lead, motivate and organize a team, taking responsibility for their day to day management.; Delegate effectively by utilizing excellent planning and organizational skills.; Deal with multiple demands at once and adapt to changing requirements at short notice within a busy department and business environment.; Work to tight deadlines on own initiative and under pressure to deliver results to meet the needs of stakeholders.; Interact with a range of different departments and build strong cross-departmental relationships.; Make sound, logical decisions and have the drive to see projects through to completion