Customer Marketing Manager

As Customer Marketer, you will build and run Avoca's customer marketing function from the ground up, sourcing the operators behind our biggest wins, packaging their stories, and turning them into the highest-converting assets in our go-to-market motion. Reporting directly to our Director of Brand, you will partner with Sales, Customer Success, Brand, and our Creative Producer to make Avoca's customers the loudest voice in the category. You will own the case study library, the customer reference program, the customer advisory board, and the customer presence at our marquee industry conference. The work you ship will be the proof that closes our biggest enterprise accounts and the social capital that compounds Avoca's brand in home services.

Responsibilities

Source, interview, and package customer stories across Avoca's most strategic accounts, written case studies, quote libraries, ROI one-pagers, and source material for our customer story film program; Own the customer reference program end-to-end: identify advocates, manage capacity, log activity, and become Sales's most trusted partner during enterprise late-stage deals; Build and run content for Avoca's Customer Advisory Board, including agenda, programming, and ongoing community engagement for our top operators; Partner with our Creative Producer on flagship customer story films, own the story development and operator relationship; Run customer-facing communications: customer newsletter, product announcements, executive briefings, and lifecycle nurture for the installed base; Own customer presence at the marquee industry conference: speakers, panels, customer dinners, and on-the-ground capture; Build and maintain Avoca's case study library: 25+ case studies in Year 1, organized by vertical and stage; Partner with Customer Success to identify renewal-at-risk stories that can be reframed as advocacy moments and with PMM on launch beta testimonials

Requirements

4–6+ years of progressive experience in customer marketing, content marketing, or product marketing within B2B SaaS; Demonstrated track record of producing customer stories at volume, bringing 5–10 case studies, video stories, or operator-facing assets you've sourced and shipped; Strong interviewing and writing skills; Comfortable owning a function from scratch; Fluency working across Sales, Customer Success, Product Marketing, and Brand; Operator empathy; A storyteller and a closer; A builder who has resisted being slotted into a single discipline; Customer-obsessed in the literal sense; A thoughtful communicator and a strong writer; Deeply collaborative, with a natural instinct for partnering with the Director of Brand, Sales, Customer Success, and PMM; In-office, engaged, and eager to lead from the front at our NYC location full-time

Nice to have

Vertical SaaS or a category with an operator-heavy customer base; Home services or trades experience

Benefits

Comprehensive medical, dental, and vision insurance; Company-sponsored 401(k) through Vestwell; Flexible PTO plus U.S. federal holidays; Company-wide off-sites; Daily in-office lunch through Parkday; Monthly wellness stipend; Dinner covered when working late; Commuter benefits and late-night rideshare; Standing desks and workspace accommodations available on request; All core tools and software provided