Customer & Product Marketing Specialist

We’re looking for a Customer & Product Marketing Specialist to join our world-class Marketing team. Vypr is a Manchester HQ’d Private Equity/Venture Capital-backed SaaS business. Our market-leading product intelligence platform provides reliable consumer data to help manufacturers and retailers understand what their customers want to see on shelves. This helps reduce the time and cost spent developing new products, which makes for better products, faster. We’re a scale-up business with huge growth ambitions. We’ve proved product-market fit with our existing offering and now we’re ready to scale at pace. We’re using scalable new technology to reimagine our product intelligence platform with limitless future potential, from personalisation to AI-enhanced insight. This is a strategic seat, and it’s been designed that way deliberately. The role owns our relationship with our existing customer base hand-in-hand with our Customer team — where the majority of our revenue comes from. You’ll build and run the annual customer calendar, execute the campaigns behind it, and drive structured expansion into our largest strategic accounts, working alongside the Customer Success, Account Management and Solutions teams within our Customer function on the value-realisation material that keeps our worth visible across the renewal cycle. You’ll also build the advocacy programme that supplies the whole commercial function with customer proof — references, case studies and an advisory board — and, as the function matures, install the onboarding foundations that get new customers to value faster.

Responsibilities

Build and run a 12-month, monthly-cadence customer marketing calendar: newsletter, product digest, webinars, customer events, NPS and satisfaction programmes, and persona-specific lifecycle flows; Execute customer campaigns end to end against the shared calendar, drawing content supply from the Content & Campaigns Manager’s team; Run structured account-based land-and-expand programmes on top strategic accounts, in partnership with Customer Success and Account Management; Work alongside the Customer Success, Account Management and Solutions teams on ROI tooling, success-pattern playbooks and how the best customers use Vypr material that keeps value visible across the renewal cycle and defends against churn; Build and run the advocacy flywheel — references, case studies, review-site programmes and an advisory board; In time, design and run a structured onboarding programme that gets new customers to first value fast, owned jointly with Customer Success; Own and keep current the positioning for our product and its features; Maintain the features, advantages and benefits documentation; Keep our competitive picture current and create battlecards and competitive campaigns; Attend the product marketing cycle kickoff and review, set the release tier, and own the selling points and differentiators section of the feature brief; Supply positioning, FAB material and competitive intelligence to content, campaigns, PR, social, website and demand generation; Partner with the Digital Marketing Executive on the accuracy and sharpness of product messaging across the website, including differentiation from competitors.

Requirements

B2B SaaS customer, lifecycle or retention marketing experience, with real ownership of a retention or expansion number; Account-based marketing and advocacy / reference-programme experience; Product marketing exposure — you don’t need to have been a full-time PMM, but you should be able to hold positioning, write a sharp differentiator and keep a competitive picture current; The judgement to prioritise: this is a broad seat, and knowing what not to do matters as much as delivery; Comfort orchestrating across Customer Success, Account Management, Product and Sales; Programme and calendar discipline, and fluency in retention metrics such as NRR, gross retention and NPS; Confident working with marketing and customer platforms — CRM, customer communications tooling and Monday.com for delivery; Comfort working alongside AI-assisted content production, focusing your time on quality, positioning and distribution rather than drafting; A B2B SaaS and insights background is a must.

Nice to have

FMCG/CPG or ResTech (market research, insights or similar) experience is highly desireable; Experience with Planhat, or a similar customer platform, is a plus.

Benefits

Hybrid working; Company paid medical cashplan; Enhanced annual leave; Work from anywhere up to 4 weeks a year; Access to a global benefits and reward platform; Access to well-being support, including an Employee Assistance Programmes; Life Assurance; Day off on your birthday; Volunteering day; Enhanced parental leave