Data Analyst (CRM)

We are looking for Data Analyst (CRM), to join our team in Barcelona. The CRM Analyst is the measurement and intelligence engine of the central CRM organization. Operating across all game titles, this person pulls, verifies, and reports on campaign performance; tracks trends; and ensures experimentation is structured to produce reliable, actionable results.

Responsibilities

Pull and verify campaign data from the CRM platform and downstream analytics systems, reconciling any discrepancies; Produce regular campaign performance reports for each game team and portfolio-level summaries for the Director of CRM; Track trends over time — open rates, click rates, conversion, retention impact — and flag anomalies or degradation; Create and maintain dashboards that give CRM/Lifecycle Lead PMs visibility into the performance of their communication programs; Support CRM/Lifecycle Lead PMs in designing A/B and multivariate tests, ensuring appropriate sample sizes, holdout groups, and clean control conditions; Maintain an experimentation log across all games to prevent conflicting tests and ensure results can be interpreted confidently; Review proposed experiments for methodological soundness before launch; Analyze and present experiment results with clear, actionable recommendations; Define and maintain segment definitions across the portfolio (e.g., VIP, Regular Customer, New Player, Lapsed, Conversion Candidate); Track how these segments behave and respond to CRM across multiple titles, identifying patterns and outliers; Produce regular cross-game segment reports that help the Director of CRM and game teams understand what works universally versus what is title-specific; Identify high-value segment opportunities that are underserved by current campaigns; Validate that targeting attributes used in campaigns are correctly populated and reliably representing the intended audience; Partner with Data Engineering to surface data quality issues and advocate for fixes; Verify that audience sizes match expectations prior to campaign launch

Requirements

4+ years in marketing analytics, CRM analytics, or a related data role; Proficiency with SQL and at least one BI or reporting tool (e.g., Looker, Tableau, Mode, or equivalent); Experience working with CRM or marketing automation platforms to extract and interpret campaign data; Experience with both performance data and attribution data and able to ensure appropriate tracking is in place; Ability to represent data needs to engineers if necessary data options are not available; Understanding of A/Bn testing methodology, statistical significance, and experiment design across a complex set of overlapping campaigns; Ability to communicate data findings clearly to both technical and non-technical stakeholders; Comfortable managing multiple reporting workstreams simultaneously across different game teams; SQL (required); Excel / Google Sheets (advanced functions, pivot tables); BI tools (Looker, Tableau, Amplitude, etc.); Familiarity with event tracking tools (Segment, Snowflake, BigQuery, etc.); Basic understanding of data pipelines and data quality checks

Nice to have

Experience in a behavior-based vs transactional environment (e.g., gaming or live services); Experience in games, apps, or a retention-driven consumer product is a strong plus; Experience in gaming as a player or operations manager preferred