Demand Generation Marketing

SugarAI is redefining CRM for the age of AI, turning fragmented customer and revenue signals into clear, prioritized action. As the Demand Generation Manager, New Logo (AMERS), you are a pipeline hunter. You will own AMERS execution of new logo demand programs, sales plays, and influence-based go-to-market motions—operating within a globally aligned demand strategy while making fast, independent decisions in the field. You will manage content syndication, dark funnel engagement, industry trade association strategy, and nurture programs while coordinating tightly with Sales, BDRs, Product Marketing, and MOPs. This role reports to the Sr. Director of AMERS Marketing and is designed for someone who can grow into broader leadership scope and step up as the team scales.

Responsibilities

Drive AMERS new logo pipeline contribution by owning end-to-end execution of demand programs and sales plays—translating global strategy, playbooks, and campaign frameworks into pipeline-generating activity with clear AE and BDR feedback loops; Build a scalable content syndication engine that delivers measurable pipeline influence and cost-per-opportunity improvements quarter over quarter, in close collaboration with MOPs on nurture programs that accelerate deal stage progression; Establish Sugar’s presence in the buying communities that matter by owning trade association strategy, industry publications, influencer relationships, podcasts, YouTube, and LinkedIn communities—building preference with net-new buyers before they enter an active buying cycle; Ensure new logo field readiness by coordinating with Sales Enablement and Product Marketing so that every program launches with aligned messaging, approved assets, and sales teams who know how to use them; Accelerate new offering adoption with net-new buyers by supporting product launches with a new-logo lens—translating new capabilities into messaging and campaigns that resonate with buyers who have no prior Sugar context; Make the full demand picture visible by tracking, analyzing, and reporting pipeline generation, influence, dark funnel engagement, and program effectiveness—going beyond last-click attribution to show how this role creates and captures demand; Export what works globally by establishing AMERS-informed guidance for market presence and influence strategies (trade associations, communities, publications, influencers) that EMEA and APAC can activate locally; Keep the revenue engine aligned by coordinating with Sales Enablement to maintain consistent field readiness, program adoption, and real-time feedback loops across AMERS, EMEA, and APAC.

Requirements

7+ years of B2B marketing experience, ideally in SaaS or technology, with a strong focus on new logo acquisition and demand generation; Experience owning programs with pipeline accountability—you’ve been measured on sourced and influenced pipeline and know how to defend those numbers; Strong understanding of modern demand motions, including traditional digital tactics, content syndication, nurture programs, and dark-funnel or influencer-led engagement; Experience building or activating trade association strategy, industry communities, or influence-based programs (not just LinkedIn ads); Highly organized, execution-focused, and comfortable operating in a matrixed, evolving environment; Data-driven mindset with experience measuring impact beyond direct lead attribution; High autonomy and low maintenance: you ask smart questions, then go execute; Strong collaboration and communication skills cross-functionally; Experience with marketing automation platforms and CRM platforms; Some travel required for key trade shows, field events, and team offsites.

Benefits

Excellent healthcare package for you and your family; Savings and Investment – 401(k) match; Unlimited Paid Time Off; Paid Parental Leave; Online Legal Services (Rocket Lawyer); Financial Planning Services (Origin); Discounted Pet Insurance (Embrace Pet Insurance); Corporate Benefit Program (Working Advantage); Health and Wellness Reimbursement Program; Travel Discounts; Educational Resources - Career & Personal Development Program; Employee Referral Bonus Program; We are a merit-based company - many opportunities to learn, excel and grow your career!